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Segmentation, Targeting, Positioning, and Brand Activism with Professor Philip Kotler

By Verblio / October 13, 2021 / Comments Off on Segmentation, Targeting, Positioning, and Brand Activism with Professor Philip Kotler

Episode 78 of Yes, and Marketing It’s not every day you get to hear from a living legend. This episode features the Godfather of modern marketing, Professor Philip Kotler. Professor Kotler has written 80 books, spent 50 years unpacking how and why marketing works, and evangelized core concepts like the 4 Ps. In addition to…

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Data and Storytelling with Cassidy Shield

By Verblio / October 6, 2021 / Comments Off on Data and Storytelling with Cassidy Shield

Episode 77 of Yes, and Marketing What does it really mean to be data-driven? Cassidy Shield has applied his training as an engineer, a general manager, and an operator to the world of marketing and sales, transforming a revenue team into a truly data-driven machine. As SVP of Sales and Marketing at Narrative Science, Cassidy…

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Rejecting Old School Management Theory with Human Capital Strategist Jamie Bennett

By Verblio / September 29, 2021 / Comments Off on Rejecting Old School Management Theory with Human Capital Strategist Jamie Bennett

Episode 76 of Yes, and Marketing In a post-pandemic world, the rules of HR are changing. Jamie Bennett is a human capital strategist, consultant, and C-suite coach who works with businesses to build a strong HR foundation that will bring in positive returns—for both people and profits—down the line. In this interview, she shares insight…

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Feminist Economics and the Future of Higher Ed with Professor Joyce Jacobsen

By Verblio / September 8, 2021 / Comments Off on Feminist Economics and the Future of Higher Ed with Professor Joyce Jacobsen

Episode 74 of Yes, and Marketing Marketing requires creative, thoughtful minds as much as (or more than) any other field, and building creative and critical thinking minds is what liberal arts degrees are all about. In this episode, Steve sits down with Professor Joyce Jacobsen to talk about both marketing and liberal arts, in addition…

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Simplicity, Positioning, Sales Alignment, and the Kiss with Dave Kellogg

By Verblio / September 1, 2021 / Comments Off on Simplicity, Positioning, Sales Alignment, and the Kiss with Dave Kellogg

Episode 73 of Yes, and Marketing Dave Kellogg has done it all. He’s been the CEO of Mark Logic, a high-profile B2B SaaS company, led marketing teams at industry leaders SalesForce and Business Objects, served on countless boards, and is a highly respected advisor, director, consultant, angel investor, and blogger who focuses on enterprise software startups.  On this episode,…

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Content as a Playground and the 4 Pillars of Thought Leadership with Ashley Faus

By Verblio / August 25, 2021 / Comments Off on Content as a Playground and the 4 Pillars of Thought Leadership with Ashley Faus

Episode 72 of Yes, and Marketing What if we stopped viewing content as a funnel? Ashley Faus shares a new way to think about content in her conversation with Steve on this episode of Yes, and Marketing. As content strategy lead at Atlassian and one of the top B2B marketers to follow today, Ashley combines…

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