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The Quantitative Measurement of Quality: How to Really Measure Blog Success

By Verblio / February 19, 2016

Let’s be honest, despite the loftiest notions of content creators, a business blog is never going to win a Pulitzer. The next Booker prize isn’t going to be awarded to…

Promotional vs. Topical Blog Posts: Which Is Best?

By Verblio / February 18, 2016

A business blog, in general, will fall into one of three categories. The most common, unfortunately, is the empty blog. Business operators know they need a blog, and know that…

How Long Should A Blog Post Be?

By Verblio / February 16, 2016

 (Image via Unsplash.) Every discussion about online article or blog post length revolves around these questions:

Why the Fire Drill Content Model Doesn’t Work

By Verblio / February 12, 2016

Anyone who’s worked in an agency is all too familiar with the “fire drill” content model. Those two little words, “fire drill,” may even conjure bad memories of a race-to-the-finish,…

BlogMutt’s Weekly Fetch: Haters Gonna Hate

By Verblio / February 12, 2016

Monday should be a national, post-Super Bowl holiday. If you’re still hungover from celebrating the Denver Broncos winning it all (like we are), here’s what you missed from BlogMutt this…

Can I Hire a Blog Writing Service If My Personality Is My Business?

By Verblio / February 9, 2016

Whether you’re a motivational speaker, a coach, or a business guru, you’ve based your business around your personality and your voice. It’s incredibly important to you that your readers get…