Anyone who’s worked in an agency is all too familiar with the “fire drill” content model. Those two little words, “fire drill,” may even conjure bad memories of a race-to-the-finish, last-minute project or a client call that sends your blood pressure skyrocketing.
Some degree of stress comes with the agency territory of fast-paced decision-making. But the risk of “fire drills” increases even more as agencies become overloaded with content — both for clients and their own internal purposes. The more overloaded an agency becomes, the more likely it is to burn through staff members or crank out work at the last minute, resulting in subpar content that benefits no one.
Here’s why this method doesn’t work, and how your agency can restructure its content-creation processes to be more efficient and scalable.
Read the full article on Convince and Convert here.
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