If you write great content and no one reads it, does it actually exist? In terms of business success, not really. Even the best content matters little if you can’t align it with your business goals, or position it in the context of all the other content you’re planning, creating, and publishing. When great content…
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Big news, Verblio customers: You can now order content in bulk on our hybrid human-AI content creation platform! 🎉 You already know how easy it is to get one piece of content. You just give us your topic, primary keyword, target audience, and the goal of the content, and we handle the rest. Now, you…
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Back in my day, you used to have to hike up hill, both ways, in the snow to get a high-quality piece of content. These days? [Enter, stage left] Generative AI. You’ve heard both sides of the story. On one hand, AI content is drivel not even worth reading, and on the other, it’s a…
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In May of 2024, we surveyed 125 marketers about the current state of content marketing. We wanted to know what the industry looks like right now, what’s working, what isn’t, and how marketers feel about all of it. This report shows what we found. We talked with a mix of agency marketers, in-house marketers, and…
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Header image created with DALL-E-3 “We need to be using AI more. Make it happen.” In 2023, over half of the in-house marketers we surveyed told us they’re under pressure from their boss to use AI to create content faster and cheaper. (Check out more results from that survey, if you’re curious.) To truly capture…
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Header image created by DALL-E-3 using this prompt: “I NEED to test how the tool works with extremely simple prompts. DO NOT add any detail, just use it AS-IS: A robot writing an outline on a whiteboard in an office. Organize the outline into several sections labeled with roman numerals, and make sure that underlying subsections…
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