Have you ever seen a digital marketing strategy without search engine optimization? Have you ever seen a search optimization strategy without a focus on SEO content? If you have, it probably wasn’t successful. That’s because in today’s environment, an SEO strategy is absolutely critical to getting your audience’s attention. But that doesn’t mean it’s easy….
It’s tough to stand out from the crowd. In the world of digital marketing, where the average internet user makes more than 30,000 micro decisions and scrolls 300 feet of social media content per day, that statement has never been more true. Getting noticed means not just building good content, but building content that your…
If you write great content and no one reads it, does it actually exist? In terms of business success, not really. Even the best content matters little if you can’t align it with your business goals, or position it in the context of all the other content you’re planning, creating, and publishing. When great content…
Big news, Verblio customers: You can now order content in bulk on our hybrid human-AI content creation platform! 🎉 You already know how easy it is to get one piece of content. You just give us your topic, primary keyword, target audience, and the goal of the content, and we handle the rest. Now, you…
Back in my day, you used to have to hike up hill, both ways, in the snow to get a high-quality piece of content. These days? [Enter, stage left] Generative AI. You’ve heard both sides of the story. On one hand, AI content is drivel not even worth reading, and on the other, it’s a…
In May of 2024, we surveyed 125 marketers about the current state of content marketing. We wanted to know what the industry looks like right now, what’s working, what isn’t, and how marketers feel about all of it. This report shows what we found. We talked with a mix of agency marketers, in-house marketers, and…