Featured Posts

How Agencies Should Sell Content Marketing Strategy to Clients

By Paul Zalewski / March 22, 2018 / 0 Comments

Marketing agencies know the pain of submitting proposals, RFPs and vying for new clients. That process is time-consuming and, if it leads to only one-off projects, is often ineffective. Instead, companies should look at implementing a content marketing strategy. According to Agency Spotter, there are more than 120,000 marketing agencies in the U.S., and the industry […]

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Why You Should Outsource Content Creation & How to Do It

By Paul Zalewski / February 21, 2018 / 2 Comments

Content marketing is here to stay. Study after study show that businesses who are executing on a smart content marketing strategy are driving more web traffic, more leads, and more customers, all more cheaply than their counterparts who are focused on paid digital marketing. And if you’re a marketing agency, offering content creation as a […]

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Verblio Freelance Writer Spotlight: Marc S.

By Molly Krumholz / February 14, 2018 / 0 Comments

Happy Valentine’s Day from Verblio (formerly BlogMutt)! For February’s writer spotlight, we’re highlighting Marc S., engineer, musician, and rock climber extraordinaire!

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Verblio Customer Spotlight: Handshakin’ From Blog To Agency

By Zoe Treeson / February 7, 2018 / 0 Comments

For this month’s customer spotlight, we’re proud to introduce Matt Holmes of Handshakin’. He’s been a longtime Verblio customer since 2014. Long enough, in fact, that he’s been able to witness our business grow and consistently adapt to the evolving content marketing trends. And as Verblio matured, Handshakin’ was growing up right alongside us, from […]

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What Agencies Need to Know About the Topic Cluster Methodology

By Caroline Rideout / February 1, 2018 / 0 Comments

An Interview with HubSpot’s Angela DeFranco Pillar pages, topic clusters, subtopics: If you’re a HubSpot user or follower of inbound marketing trends, there’s a good chance that you’ve come across the Topic Cluster Methodology while you’ve read about content marketing online or explored the Strategy tool on HubSpot.com. If you’re a marketing agency that uses […]

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10 Questions on How to Outsource Blog Writing for Businesses

By Paul Zalewski / January 24, 2018 / 2 Comments

It’s common for small- and medium-sized businesses to outsource business functions like accounting, human resources, payroll, and more to keep an organization lean and flexible. But outsource blog writing? This can seem more challenging—after all, your blog is the voice of your company, and a critical part of your content marketing strategy. But, it is […]

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