Keywords are the bread and butter of search engine optimization (SEO). Without them, it would be pretty difficult to rank in search engines. But what exactly is keyword difficulty, and how can you tell if a keyword is too difficult to rank for? In this article, we’ll explain everything you need to know about keyword…
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Breaking down the purpose, strategy, and execution behind a content refresh Performing a content refresh is a critical pillar of any sound content strategy. It maximizes the return on the investment you already make in content creation by extending the performance and lifespan of your existing content and seizing opportunities that may have been missed…
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Content creation is hard. According to Angela DeFranco of HubSpot: “Content creation is the hardest part of inbound marketing”. (Side note, we interviewed Angela, at the time a product manager at HubSpot working on content writing products, on topic cluster methodology. More on that here.) Because it’s hard, and because it doesn’t feel like the…
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Finding new topics ideas. Writing captivating blog posts. Ranking content on page one. You know, the everyday issues of content strategists, writers, and SEO-heads. The same problems that make us spend thousands per year on tools. But what if there was a way to overcome some of these problems for free? Read the title? Then…
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The Google-pocalypse is upon us! Don’t worry, the world is not ending. Google is just stealing more and more coveted clicks for themselves with ever-evolving SERP features. Read: “featured snippets.” These snippets prevent organic clicks because they don’t require a searcher to click on an article before getting the information they want. And if they…
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Content optimization is the process of refining and tweaking your content to match a user’s search intent, rank in search engine results pages (SERP), and improve the quality and readability of your asset. Sounds tricky, right? As an agency, maybe you’re optimizing content in-house, or perhaps you’re outsourcing projects to an SEO professional. Either way,…
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