Featured Posts

How I tested 55 prompts to create better outlines

By Megan Skalbeck / February 5, 2024 / Comments Off on How I tested 55 prompts to create better outlines

DALL-E-3 prompt for the header image: “I NEED to test how the tool works with extremely simple prompts. DO NOT add any detail, just use it AS-IS: A robot writing an outline on a whiteboard in an office. Organize the outline into several sections labeled with roman numerals, and make sure that underlying subsections are indented…

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Why testing prompts is so important for AI content creation

By Megan Skalbeck / January 25, 2024 / Comments Off on Why testing prompts is so important for AI content creation

DALL-E-3 prompt for the header image: “cartoon image of a scientist doing experiments in lab. There should be beakers containing mixtures of different letters, and the scientist is pouring one of those beakers into a robot who is holding a pen (this robot represents a LLM, and the beakers represent different prompts the scientist is…

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Everything we know about AI content for SEO (Plus what experts speculate)

By Paul Zalewski / July 31, 2023 / Comments Off on Everything we know about AI content for SEO (Plus what experts speculate)

I’m Paul, head of marketing at Verblio. I’m going to walk through everything we know about whether AI content can be used for SEO, plus the upsides, downsides, and risks associated with doing so. Prepare for extreme whiplash. Quick important note: SEOs and content marketers have been using AI-powered tools for SEO research for years (think…

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Four Things to Know About GPT-4

By Megan Skalbeck / July 31, 2023 / Comments Off on Four Things to Know About GPT-4

On Tuesday, March 14, OpenAI released its latest machine learning model, GPT-4. While it hasn’t immediately rocked the world in the same way ChatGPT did, that’s mostly because there wasn’t a shiny new interface to go along with it. Trust us — it’s still incredibly exciting. Thing #1: Multimodality isn’t here yet Pre-launch, a lot…

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Content Strategy for Cyborg Content

By Ryan Sargent / May 5, 2023 / Comments Off on Content Strategy for Cyborg Content

AI content isn’t the future, it’s already here. You may be drowning in “expert takes” from SMEs obviously built in ChatGPT, freelancers thinking they’ll sneak something by your AI detection system, or cold emails from one of the thousands of new AI tools being marketed to content folks today. Your LinkedIn feed is definitely AI…

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The Importance of Personal Brand According to Content Leaders

By Ryan Sargent / March 28, 2023 / Comments Off on The Importance of Personal Brand According to Content Leaders

When it comes to building a brand, no one knows better than marketers. But what about personal brand? How you present yourself online is becoming increasingly important. Meet our panel of experts: Building your personal brand is quickly becoming a marketing prerequisite Your personal brand is a serious marketing tool—for you and your future company….

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