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measuring keyword difficulty

Keyword Difficulty: What It Is and How to Measure It Properly

By Daniel Doan / June 24, 2022 / Comments Off on Keyword Difficulty: What It Is and How to Measure It Properly

Keywords are the bread and butter of search engine optimization (SEO). Without them, it would be pretty difficult to rank in search engines. But what exactly is keyword difficulty, and how can you tell if a keyword is too difficult to rank for? In this article, we’ll explain everything you need to know about keyword…

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Anatomy of A Content Refresh Feature Image

Anatomy of a Content Refresh

By Ryan Sargent / April 15, 2022 / Comments Off on Anatomy of a Content Refresh

Breaking down the purpose, strategy, and execution behind a content refresh Performing a content refresh is a critical pillar of any sound content strategy. It maximizes the return on the investment you already make in content creation by extending the performance and lifespan of your existing content and seizing opportunities that may have been missed…

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outsourcing-team-content-writers-working

How to Outsource Content Writing (And Why You Should Do It)

By Paul Zalewski / March 29, 2022 / 3 Comments

Content creation is hard. According to Angela DeFranco of HubSpot: “Content creation is the hardest part of inbound marketing”. (Side note, we interviewed Angela, at the time a product manager at HubSpot working on content writing products, on topic cluster methodology. More on that here.) Because it’s hard, and because it doesn’t feel like the…

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How to Use Google Trends for Content Marketing in 2022

By Saphia Lanier / March 24, 2022 / Comments Off on How to Use Google Trends for Content Marketing in 2022

Finding new topics ideas. Writing captivating blog posts. Ranking content on page one. You know, the everyday issues of content strategists, writers, and SEO-heads.  The same problems that make us spend thousands per year on tools. But what if there was a way to overcome some of these problems for free?  Read the title? Then…

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clickless search

Clickless Search: How to Capture Clicks Despite Google’s SERP Features

By Daniel Doan / March 18, 2022 / Comments Off on Clickless Search: How to Capture Clicks Despite Google’s SERP Features

The Google-pocalypse is upon us! Don’t worry, the world is not ending.  Google is just stealing more and more coveted clicks for themselves with ever-evolving SERP features. Read: “featured snippets.” These snippets prevent organic clicks because they don’t require a searcher to click on an article before getting the information they want. And if they…

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Which Content Optimization Tool is Right for your Agency?

By Claire Beveridge / February 23, 2022 / Comments Off on Which Content Optimization Tool is Right for your Agency?

Content optimization is the process of refining and tweaking your content to match a user’s search intent, rank in search engine results pages (SERP), and improve the quality and readability of your asset. Sounds tricky, right?  As an agency, maybe you’re optimizing content in-house, or perhaps you’re outsourcing projects to an SEO professional. Either way,…

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