For Agencies

How Agencies Should Sell Content Marketing Strategy to Clients

By Paul Zalewski / March 22, 2018 / 0 Comments

Marketing agencies know the pain of submitting proposals, RFPs and vying for new clients. That process is time-consuming and, if it leads to only one-off projects, is often ineffective. Instead, companies should look at implementing a content marketing strategy. According to Agency Spotter, there are more than 120,000 marketing agencies in the U.S., and the industry […]

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3 Tips for Creating a Rockstar Writing Team

By Casey Cline / March 15, 2018 / 0 Comments

“Content writing isn’t just something that I do on the side. It is a core component of what I preach and practice every day of my life. Content is that important.” – Neil Patel There is no denying the importance of high-quality content and what it can do for a brand. In fact, a small […]

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Hiring An In-House Copywriter Lowers Blood Pressure (& Other Industry Myths)

By Ruth Buchanan / February 28, 2018 / 0 Comments

Lately, everyone’s all a-flap about the state of inbound marketing. Honestly, we get it. There’s a lot going on. It’s all very well to download the yearly summaries, crunch the numbers, decode Google’s mysterious and ever-shifting algorithms, and clack out a few darkly comedic think pieces about what it all means on a grander scale, […]

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Questions for an American Content Writing Service: A Guide for British, Australian, & Canadian Agencies

By Molly Krumholz / February 8, 2018 / 0 Comments

You want to outsource content writing for a British, Australian, or Canadian audience, and you’ve found the perfect service to do it, but they have one big, glaring flaw: well, they can’t help it, but they’re American (and so are all of their writers). The first question you should ask, before requesting their best British […]

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Verblio Customer Spotlight: Handshakin’ From Blog To Agency

By Zoe Treeson / February 7, 2018 / 0 Comments

For this month’s customer spotlight, we’re proud to introduce Matt Holmes of Handshakin’. He’s been a longtime Verblio customer since 2014. Long enough, in fact, that he’s been able to witness our business grow and consistently adapt to the evolving content marketing trends. And as Verblio matured, Handshakin’ was growing up right alongside us, from […]

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What Agencies Need to Know About the Topic Cluster Methodology

By Caroline Rideout / February 1, 2018 / 0 Comments

An Interview with HubSpot’s Angela DeFranco Pillar pages, topic clusters, subtopics: If you’re a HubSpot user or follower of inbound marketing trends, there’s a good chance that you’ve come across the Topic Cluster Methodology while you’ve read about content marketing online or explored the Strategy tool on HubSpot.com. If you’re a marketing agency that uses […]

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