You know that any business with a website needs a steady supply of quality original content. However, it’s not necessarily as obvious to your client. While you’re familiar with many aspects of content marketing, your client may not be. For example, suppose your client sells sporting goods online. They already have leads coming to their product […]
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When you sit down with a new client, you want to do what it takes to close the sale and make sure that they’re going to choose your agency over others. In many cases, you may avoid asking too many questions for clients in an effort to seal the deal. Unfortunately, that behavior can lead to […]
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It ain’t easy being an agency. Wrangling different vendors, keeping your clients happy, putting out fires, and leaning on your team to stay proactive and productive, while cranking out consistent, quality service are no small feat.
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The holiday season is emotionally charged. More than any time of the year, high levels of stress and good spirit cause people to respond intensely. As a marketing agency, you can take advantage of those enhanced feelings to create relationship-building opportunities and experience a payout that will last for years to come. Find a way […]
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There’s no magic content wand to wave for growing your content offering. In fact, most agencies bake a little “content development” into every RFP without much of an idea about how best to execute. And for many agencies, the old way of soliciting content from clients worked. Put it in the RFP, client says, “Hmm! […]
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