Back in my day, you used to have to hike up hill, both ways, in the snow to get a high-quality piece of content. These days? [Enter, stage left] Generative AI. You’ve heard both sides of the story. On one hand, AI content is drivel not even worth reading, and on the other, it’s a…
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Header image created with DALL-E-3 “We need to be using AI more. Make it happen.” In 2023, over half of the in-house marketers we surveyed told us they’re under pressure from their boss to use AI to create content faster and cheaper. (Check out more results from that survey, if you’re curious.) To truly capture…
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VerBlog Home / By · · In our 2023 State of Digital Content Survey, we asked marketers, What’s the biggest difference in being a content marketer today from, say, two years ago? We included many of the responses in our report, but there were so many good ones, we thought we’d share a few more. Three…
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Header image created by DALL-E-3 using this prompt: “I NEED to test how the tool works with extremely simple prompts. DO NOT add any detail, just use it AS-IS: A robot writing an outline on a whiteboard in an office. Organize the outline into several sections labeled with roman numerals, and make sure that underlying subsections…
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DALL-E-3 prompt for the header image: “cartoon image of a scientist doing experiments in lab. There should be beakers containing mixtures of different letters, and the scientist is pouring one of those beakers into a robot who is holding a pen (this robot represents a LLM, and the beakers represent different prompts the scientist is…
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I’m Paul, head of marketing at Verblio. I’m going to walk through everything we know about whether AI content can be used for SEO, plus the upsides, downsides, and risks associated with doing so. Prepare for extreme whiplash. Quick important note: SEOs and content marketers have been using AI-powered tools for SEO research for years (think…
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