Search is getting smarter. Your strategy should too. Tactics that for years helped brands reliably improve search engine rankings are beginning to lose some effectiveness. As AI-driven search engines reason, summarize, and synthesize, the goals of climbing the rankings of traditional search engines may no longer be enough. Enter generative engine optimization, or GEO. It’s…
“AI analytics” is one of those hand-wavy marketing terms people use when they don’t fully understand the tech. In plain terms, AI analytics most often refers to using machine learning models to analyze large sets of marketing or website data. So instead of just reporting what already happened (traditional analytics), AI analytics tries to predict…
Imagine traveling back to 2015 and telling your past digital marketing self that in ten years, even though people still use search engines, more than half of them never actually click a link. That’s the reality of zero-click search today, and like so many other marketing trends, AI is driving the change. We’ve come a…
Master local SEO in 2026 with practical strategies that connect your business to real customers, from AI insights to community-driven tactics.
AI is reshaping how people search online. Answer engines like ChatGPT and Microsoft’s Copilot are creating a fundamental challenge for search engine optimization, one of digital marketing’s oldest and most reliable tools. The traditional ritual of scanning ten blue links in Google search results increasingly seems like a thing of the past. Today, users type…
AI and AI overviews are changing search. Exactly HOW is still up for debate/being figured out, but the fact that it’s happening is widely accepted. There are also a couple new terms you might see pop up related to AI and SEO: Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). According to one study,…