On Content Marketing

Lots of folks have a collection, like your grandma’s case of salt and pepper shakers or your artsy friend’s wall of paintings. They add a touch of happiness to your life. But, that collection might fade away from your attention if you don’t take stock or freshen it up now and then. Maybe you’ll dust…

Making decisions based on data is something that all businesses should adhere to, and yet measuring content marketing metrics is an area where many companies fall short due to poor data setup, messy integrations, and unclear lack of ownership over who leads what metric.  Companies and agencies need to ensure there’s a streamlined and effective…

Great content marketing depends on understanding your audience. If you don’t know what they care about, what they’re trying to accomplish, or even who they are, how can you build compelling content? What’s more, marketing isn’t just a megaphone anymore. You’ll be more successful if you create content that’s hyper-focused on what your audience needs…

If you are a content marketing manager or director, you already know a lot about project management: check-ins, detailed briefings, review processes—everything. But it’s one thing to manage projects in-house vs working with a content marketplace to get things done. Suddenly, your standard project management process just doesn’t cut it anymore. Instead of working with…

The freedom of being a “one-person marketing team” is incredible. You have all the flexibility that you need to help your business find success. But what’s the downside?  You’re the only one in the driver’s seat—and it can be thrilling, exhausting, and utterly terrifying. The good news is that it doesn’t need to be (overly)…