If you are a content marketing manager or director, you already know a lot about project management: check-ins, detailed briefings, review processes—everything. But it’s one thing to manage projects in-house vs working with a content marketplace to get things done. Suddenly, your standard project management process just doesn’t cut it anymore. Instead of working with…
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The freedom of being a “one-person marketing team” is incredible. You have all the flexibility that you need to help your business find success. But what’s the downside? You’re the only one in the driver’s seat—and it can be thrilling, exhausting, and utterly terrifying. The good news is that it doesn’t need to be (overly)…
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When I was a kid my mom always said “If you put garbage in, you’ll get garbage out.” My mom was on to something. She was referring to watching reality TV and eating junk food, but her wisdom also applies to content marketing. I may still watch reality TV, but I know if you put…
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Project management tools are a must for any content marketer looking to scale their content machine. But which one should you use? Resources abound for comparing project management tools – after all, many of these companies have bottom of funnel content, comparison pages, and pricing guides they’d love for you to read. But those pieces…
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Whether you love or hate project management, it has to be done. Maybe you’re apprehensive based on experience — or you might just want to improve your process. Either way, project management is a crucial part of any marketing operation. The good news is that you can make it much easier on yourself. You might…
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Freelancers are the best hack to getting your projects across the finish line in 2022. The gig economy is on the rise, and with good reason. These reliable experts can provide fractional services on a contract basis, giving businesses a more agile, cost-efficient, and effective way of doing business. (Really, it’s all the best parts…
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