On Content Marketing

Golden Retriever Puppy Exercises in Swimming Pool (Underwater View)

Verblio Customer Spotlight: Wild West Pool Supplies

By Kali Bizzul / January 23, 2019 / Comments Off on Verblio Customer Spotlight: Wild West Pool Supplies

The best content for your business isn’t always what you expect it to be. You probably know that good content is useful for just about every industry, and is a well-documented way for e-commerce businesses to generate more revenue. But sometimes, brands need time to figure out what works best for them. That means you […]

Read More

How to Write an Outline to Get Exactly the Content You Need

By Verblio / December 1, 2018 / 0 Comments

In part one of this post, a Verblio (formerly BlogMutt) writer shared some general best practices for collaborating with ghostwriters to make sure they have what they need to make you happy. In this installment, we get into more detail and share how to write a blog outline to effectively communicate your ideas. As much as […]

Read More
gavel sitting on attorney's desk with attorney working in background

Creating Effective, Compliant Web Content For Legal Professionals

By Verblio / November 15, 2018 / Comments Off on Creating Effective, Compliant Web Content For Legal Professionals

About the author: Tyler T. writes extensively on legal topics in the United States, with an emphasis on business development, content marketing, and compliance for attorneys and law firms. A member of the Montana State Bar, Tyler previously managed a small firm focusing on family law, estate planning, business, and tax. At Verblio, Tyler is […]

Read More

How Internal and External Links Help Your Blog Strategy

By Casey Cline / August 31, 2018 / 12 Comments

Editor’s Note: This post was originally published in August 2017. While much of the information about internal and external links remain relevant, it was time to update for current best practices, as well as to reflect a few changes in the Verblio (formerly BlogMutt) platform. Even if you’re brand new to SEO-optimizing your blog posts, […]

Read More

What is Value-Added Content in Content Marketing? 7 Examples

By Casey Cline / August 9, 2018 / 10 Comments

Editor’s Note: This post about content marketing was originally published in November 2016. While added-value content is just as important as ever, the advice and examples were due for a refresh to be current for 2018. Writing content is one thing. Writing content of true value, defined as value-added content, is quite another and is […]

Read More

How to Write a Good Blog

By Verblio / August 3, 2018 / Comments Off on How to Write a Good Blog

Blogging can be tough. But don’t worry, we’ll explain how to write a good blog post that customers want to read. We’ve put together tips and a solid checklist of “Dos” and “Don’ts” to make your blogging life easier, your blog posts better, and your customers happier. Let’s get started. Blog Ideas and Goal Setting. […]

Read More