On Content Marketing


How to Write an Outline to Get Exactly the Content You Need

By Verblio / December 1, 2018 / 0 Comments

In part one of this post, a Verblio (formerly BlogMutt) writer shared some general best practices for collaborating with ghostwriters to make sure they have what they need to make you happy. In this installment, we get into more detail and share how to write a blog outline to effectively communicate your ideas. As much as […]

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gavel sitting on attorney's desk with attorney working in background

Creating Effective, Compliant Web Content For Legal Professionals

By Verblio / November 15, 2018 / Comments Off on Creating Effective, Compliant Web Content For Legal Professionals

About the author: Tyler T. writes extensively on legal topics in the United States, with an emphasis on business development, content marketing, and compliance for attorneys and law firms. A member of the Montana State Bar, Tyler previously managed a small firm focusing on family law, estate planning, business, and tax. At Verblio, Tyler is […]

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How Internal and External Links Help Your Blog Strategy

By Casey Cline / August 31, 2018 / 10 Comments

Editor’s Note: This post was originally published in August 2017. While much of the information about internal and external links remain relevant, it was time to update for current best practices, as well as to reflect a few changes in the Verblio (formerly BlogMutt) platform. Even if you’re brand new to SEO-optimizing your blog posts, […]

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What is Value-Added Content in Content Marketing? 7 Examples

By Casey Cline / August 9, 2018 / 7 Comments

Editor’s Note: This post about content marketing was originally published in November 2016. While added-value content is just as important as ever, the advice and examples were due for a refresh to be current for 2018. Writing content is one thing. Writing content of true value, defined as value-added content, is quite another and is […]

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How to Write a Good Blog

By Verblio / August 3, 2018 / Comments Off on How to Write a Good Blog

Blogging can be tough. But don’t worry, we’ll explain how to write a good blog post that customers want to read. We’ve put together tips and a solid checklist of “Dos” and “Don’ts” to make your blogging life easier, your blog posts better, and your customers happier. Let’s get started. Blog Ideas and Goal Setting. […]

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How to Track Blog Traffic in Google Analytics

By Paul Zalewski / July 12, 2018 / 7 Comments

Editor’s Note: this post first appeared in July of 2015. But SEO (and Google Analytics!) changes quickly, so we figured it was time for a refresh. We’ve included new information on how to track blog traffic in Google Analytics in 2018. This is the first blog post in our series on “How To Measure Blog Success”. […]

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