On Content Marketing

Jump In On Blog SEO Keyword Research With Moz’s Free Tool

By Casey Cline / October 5, 2017 / 0 Comments

Here at Verblio (formerly BlogMutt), a lot of our clients know that SEO should be an important part of their blogging strategy, but many aren’t quite sure where to start.

Keeping Your Blog Posts Fresh

By Casey Cline / September 20, 2017 / 0 Comments

This post was originally published in March, 2015, but we decided it was due for an update with fresh new material, recent BlogMutt features that make finding creative topics easier than ever, and up-to-date best practices. See, we take our own advice and keep things as fresh as possible. How Getting Fresh Blog Posts From…

Steer Clear Of These 4 Top Blogging Mistakes & Seize On ROI

By Casey Cline / August 30, 2017 / 0 Comments

You know that blogging is an important aspect of your overall marketing strategy. After all, blogging is a great way to create a distinctive voice for your brand, build and engage with an audience, and expand your reach and brand recognition.

The Case For Longer Blog Posts

By Zoe Treeson / August 18, 2017 / 0 Comments

Ah, the age-old question: how long should a blog post be? As the popularity of blogging nears its 30th-ish anniversary, you’d think we would have settled on an answer by now. The trouble is, the answer keeps changing as trends in online content whiz by us without a thought to due-process.

How To Establish That Strong First Impression With Just One Business Blog Post

By Ruth Buchanan / August 17, 2017 / 0 Comments

It’s finally happening. You’re starting that business blog you’ve always talked about. What’s first?

4 Powerful Techniques To De-Crappify Your Online Content

By Kali Bizzul / August 10, 2017 / 0 Comments

How many times have you been drawn in by an internet headline and have found yourself reading a post/page that’s seriously lacking in depth? And how many times did you continue pushing yourself to read it all the way through, hoping that the post would surprise you with insight (any insight, darnit!) by the end?…