On Content Marketing

How To Use Verblio To Revamp Old Blog Posts For New SEO Results

By Paul Zalewski / July 5, 2017 / 0 Comments

At Verblio (formerly BlogMutt), we tout the importance of consistently creating new content for your website on a regular basis.

What We Learned from Hundreds of Blog Post Headlines

By Molly Michieli / June 27, 2017 / 0 Comments

Last fall, I wrote a post about how to use CoSchedule’s Headline Analyzer to write great blog post headlines. That got me to thinking: we’ve sold thousands of blog posts; maybe we can use this tool to learn more about our product and our customers. But, seriously: Thanks to CoSchedule and their free online tool, we…

How To Get On The Same Page As Your SEO Content Writer

By Sara White / June 22, 2017 / 0 Comments

An SEO content writer can get your blog noticed, provide valuable information to your readers, and help your business achieve its marketing goals. But, how do make sure your writer meets your expectations? Providing your writer with the right information will help them create awesome content that also, importantly, hits on your SEO goals.

9 Best Blog Topic Sources for Marketing a Senior Care Business

By Casey Cline / June 14, 2017 / 0 Comments

Why Does Blogging for the Senior Care Industry Matter? Blogging is a seriously underutilized marketing tool in the senior care industry. The truth is that seniors are increasingly web-savvy, and in many cases, it is their even-more-web-inclined adult children who search for information on senior living facilities. By creating an elder care blog and keeping…

What The Heck Is Going On With Medium?

By Ruth Buchanan / June 13, 2017 / 0 Comments

If you’ve been scrambling to keep your footing in the ever-shifting sands of online content-sharing, you’re not alone. In such a fast-paced environment where platforms appear and vanish, and start-ups rise and fall in dizzying succession, it really is hard to keep track.

How To Come Up With Business Blog Topics To Actually Accomplish Marketing Goals

By Casey Cline / June 7, 2017 / 0 Comments

There is so much to keep track of when blogging for your small business (or for your clients if you’re an agency) that it’s easy to lose sight of the big picture. While you’re setting up an editorial calendar, performing keyword research, and posting engaging and useful content, don’t overlook perhaps the most important task…