On Content Marketing

3 Reasons Why You Shouldn’t Have Interns Write Your Blog

By Kevin Lawrence / February 15, 2017 / 0 Comments

First things first: we love interns. Every single one of Verblio’s (formerly BlogMutt) employees has completed at least one internship that helped them advance or become meaningful over the course of their career. Chances are that the same thing applies to the vast majority of our writers. Internships can add significant value for all parties involved.

The Ammo You Need To Sell The Power Of Content Marketing To Your Boss

By April Bohnert / February 14, 2017 / 0 Comments

While many people (ourselves included) can’t imagine their business without it’s content marketing strategy, there are still countless more that have yet to embrace this growing marketing trend. As someone working their way up from the bottom of the totem pole, you may have some great ideas about content marketing, ideas that will resonate with younger audiences and…

How To Start A Blog Challenge, Month #9: Drive Action Through CTAs

By Kali Bizzul / February 1, 2017 / 0 Comments

Welcome back. This month, we’re all about that actionable content. Yeah.  

How Do I Get People to Read My Blog? Create Scannable Content

By Matthew Allard / January 18, 2017 / 0 Comments

You work hard to create timely, well-researched content for your blog. You may even promote your post on social media. Despite all this, you aren’t getting the readership you want. What’s the problem? It could be one simple reason: your blog isn’t appealing to readers visually. Believe it or not, how your text looks is just…

How To Get Your Editorial Calendar Template Working Hard For You

By April Bohnert / January 17, 2017 / 0 Comments

It’s a new year and a perfect time to dedicate (or rededicate) yourself to your content marketing strategy. So you took the leap and started blogging. Go you! Like for your other resolutions for the new year, the first couple weeks probably seemed like a piece of cake. You’re motivated and inspired. The ideas are flowing, and…

The Art & Science Of Business Blog Ideas Generation

By Paul Zalewski / January 12, 2017 / 0 Comments

Some questions we frequently hear from our customers and prospects are, “this all sounds great but what should I blog about for my business?” and “how do I come up with interesting business blog ideas?” and “how do I write a business blog that’s interesting enough for my prospects to read?”