On Content Marketing

Editorial Calendar Template for 2017

By Kali Bizzul / December 20, 2016 / 0 Comments

A lot’s happened in 2016. Like the new editorial calendar. Talk about the most evergreen comment possible, amirite?! Looking back at the year, Verblio’s really brought the heat as we have never before. In fact, 2016 marks: Verblio’s first full year of content with the help of a blog editorial calendar template and an actual…

Content Strategy Example: Zen Habits Blog

By Kali Bizzul / December 15, 2016 / 0 Comments

We here at the Hydrant are content nerds. We enjoy reading posts just as much as we enjoy writing them. And because we write a lot, we also read a lot. Heck, we’ve even got a Slack channel for #coolblogs and are exchanging books at our holiday party this weekend. As a recurring feature I…

Wait, Do Hashtags Work Anymore?

By Matthew Allard / December 7, 2016 / 0 Comments

How To Start A Blog Challenge, Month #7: Get Organized

By Kali Bizzul / December 1, 2016 / 0 Comments

You writing fiend. Here we are, back for more advice on how to start a blog successfully. You’re doing it, champ. Last month, we checked in after six months of developing healthy content development habits and introduced the concept of outsourcing half your posts each month. (Imagine having to write eight entire posts per month…

Is Quality Content Really of Paramount Importance?

By Verblio / November 28, 2016 / 0 Comments

The ability to produce quality content frequently and on a regular publishing schedule is a struggle for many. Over the past several years, content marketing’s focus has shifted from an emphasis on quantity and frequency and instead has emphasized the importance of quality. Today, most marketing professionals would insist that the ultimate goal of a content strategy is to produce content…

How to Mine Reddit to Unearth New Ideas for Blog Posts

By Kevin Lawrence / November 22, 2016 / 0 Comments

Running an effective business blog requires a steady stream of unique content that your audience finds intriguing. Coming up with fresh ideas for blog posts that your audience wants to read can become tiring unless you have reliable places to extract inspiration. We’ve written in the past about a number of ways you can come up…