Did you know that a whopping 77% of internet users say they spend time reading blog posts online? For business blogs everywhere, that’s a huge opportunity to connect with and engage potential and existing customers…if done right. Sure, half the battle is simply getting people to your blog posts, but keeping them on the page and…
Editor’s note: This is a guest post from Nick Rojas. Nick is a self-taught, serial entrepreneur who’s enjoyed success working with and consulting for startups, currently writerzone.net. Using his journalism training, Nick writes for publications such as Entrepreneur, TechCrunch, and Yahoo. He concentrates on teaching small and medium-sized enterprises on how best to manage their social…
Have you ever wished that you could crawl inside your readers’ heads, see what they’re thinking, and provide them with the content that will wow them, excite them, and convert them to satisfied customers who appreciate everything your brand has to offer? While there’s no way you can take a peek into the workings of…
I’ve seen my share of content out there. The good. The not good. The not bad. But more than anything, I’ve seen a heaping portion of “meh”. Every once in a while, I stumble upon a content strategy example that I feel compelled to share with the readers of The Hydrant, to steer you clear…
Remember that one time you went all-in on a shiny new marketing strategy, only to watch your site activity plummet? Or the year you decided to start your own blog, perhaps? You know, the one that’s still languishing as a perpetual embarrassment in some dark corner of the internet?
Business blogging is a great way to bring customers to your site. It lets them know what you have to offer, establishes you as an authority in your field, and increases your search engine ranking. Sometimes, however, you might find that your blog is doing more harm than good. Before you know it, it starts…