Blogs are no longer an optional add-on to fill out the corners of a website. In a world of quick information and quicker dismissal, good content can make or break a company. But, creating good blog content isn’t as simple as just writing great words. That content also needs to be easily scannable, visually interesting,…
You’ve probably got a lot on your plate right now. Between dealing with holiday obligations and juggling business responsibilities, something has to give. When the holidays come around, it’s often the blogging schedule that suffers. But you know that it’s a bad idea not to post at all, so you knock out some quick content in an…
It’s my final dispatch from Infusionsoft’s Partnercon event in the Arizona desert. So what did I learn? Quite a lot, actually.
At this year’s #PartnerCon15, a product manager for Infusionsoft said that one of their biggest issues and their customers face is the demand for content. Without content, automated marketing simply doesn’t work, and yet, platforms like Infusionsoft, HubSpot, or Marketo don’t have a content solution for their customers. Don’t neglect the importance of content. Here’s…
It’s not often that I feel compelled to talk about an experience I had with a company or a brand. I’m loyal to few and neutral on most. I give you money, you give me the things I’m buying, and we’re done. Simple. But recently, I had a couple of those rare encounters that make…
If you’re reading this blog post, you’ve probably already experienced or at least heard about some of the many ways blogging can positively impact your business. However, for some businesses, only publishing posts on their company’s blog is not enough to generate the kind of traffic they’re looking for. One of the best and most…