You Bought a MarTech Company… So, Now What?

By Steve Pockross / September 25, 2020 / Comments Off on You Bought a MarTech Company… So, Now What?

Episode Summary In the second part of their conversation, Steve and Ben talk about what it was like for Verblio to acquire the AI-driven video platform Automagical. They cover the M&A process, the unexpected challenges, and how the move led Verblio to double down on its role as a written-content-first platform. (And don’t miss the…

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Leveraging Freelancers to Ride the Content Creation Wave

By Steve Pockross / September 22, 2020 / Comments Off on Leveraging Freelancers to Ride the Content Creation Wave

Episode Summary On the MarTech Podcast with host Ben Shapiro, Steve breaks down the different types of content, the different types of content providers, and how scaling content through outsourcing can give brands serious weight in the marketplace. Steve and Ben also talk about the content strategies they’re seeing in the industry today, and what…

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Create Consistent Thought Leadership AND Run a Company Without Breaking the Space-Time Continuum: Part 1 of 3

By Steve Pockross / September 18, 2020 / Comments Off on Create Consistent Thought Leadership AND Run a Company Without Breaking the Space-Time Continuum: Part 1 of 3

I realize content is important. I’m the CEO of a content creation company, for heaven’s sake. And that’s why my own content is one of my top 5 priorities every single year—yet somehow it doesn’t hit even my top thirty on any given day.  Sound familiar? Clients. Sales. Product. Finance. HR. Non-stop onslaught of horrific…

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Content Marketing Best Practices with Steve Pockross

By Steve Pockross / September 12, 2020 / Comments Off on Content Marketing Best Practices with Steve Pockross

Episode Summary Episode 124 of SaaS-Story in the Making Steve talks with Matt Wolach, host of the SaaS-Story in the Making podcast, about the lessons he’s learned building and scaling a bootstrapped company as the CEO of Verblio. He also shares the components of an effective content marketing strategy, the trends he sees in the…

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Content Was Always King—But It Got Promoted

By Steve Pockross / June 16, 2020 / Comments Off on Content Was Always King—But It Got Promoted

Why This Is a Once-in-a-Lifetime Opportunity for Content Marketing A note from Verblio CEO Steve Pockross: The following post was drafted by a member of our 3,000-strong Verblio writer community. My goal was to create a thought leadership piece by leveraging the best of what a great writer offers—structured thought, clear and fast writing, understanding…

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Digital Trends & PPP Applications in the Age of COVID-19 with Nathan Latka

By Steve Pockross / April 13, 2020 / Comments Off on Digital Trends & PPP Applications in the Age of COVID-19 with Nathan Latka

Editor’s note: Verblio’s CEO Steve Pockross recently joined entrepreneur and author Nathan Latka on his business-world podcast The Top. The focus, as you’d expect during times like these, was on COVID-19 and its impact on both Verblio and its clients. The following post was drafted by a member of our 3,000-strong Verblio writer community. After…

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