Why I’d Rather Be Peet’s Coffee Than Starbucks

By Steve Pockross / May 24, 2017 / 0 Comments

My college roommate was obsessed with Peet’s coffee. It was 1990 and his parents would mail him coffee from Berkeley to our university in Connecticut every two weeks. This was before the coffee renaissance in the U.S., and I thought this was just another one of his quirks – like listening to the same five…

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Storytelling Through Crowds

By Steve Pockross / February 28, 2017 / 0 Comments

The Case for Crowdsourced Business Writing Every business needs to tell its story. And the rise of content marketing has heightened the importance of sharing that story. Your customers receive a cacophony of messages from different companies every day. They want to learn from you on their terms, on the topics that appeal to them…

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Here Goes Nothing: My First Post As BlogMutt CEO

By Steve Pockross / November 2, 2016 / 0 Comments

My mother is a writer. My wife is a writer. My brother is a writer. I’ve just joined a company founded by a writer. On the staff in the office of BlogMutt there are a ridiculous number of people with journalism or English degrees, or advanced degrees in ancient languages.

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New Verblio CEO, Steve Pockross: An Exciting New Chapter

By Verblio / November 1, 2016 / 0 Comments

This is the last post I’ll write as CEO of Verblio. Feels a little weird saying that, but it would feel worse if I thought that I wouldn’t be writing again with a different title, or if Verblio didn’t have a very bright future. However, Verblio’s future is now brighter than ever. The New CEO…

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