“Ideas catch fire within 48 hours of the story breaking. With this in mind you must strike while the iron is hot.” Grant Hunter; Newsjacking What is newsjacking? In a nutshell, it means inserting your firm’s ideas or points of view into breaking news to generate media coverage for your brand. Demand for breaking news…
by Michele Blood, Ph.D.
Last week Salesforce.com agreed to purchase ExactTarget. The $2.5 billion purchase is expected to enhance the company’s social media presence.
According to HubSpot, Facebook has announced that — in the coming weeks — it will be enabling clickable hashtags. The hashtags are intended to assist with Facebook’s problem regarding content discovery: As in, it’s sometimes hard to find what you’re looking for on Facebook. Until now, that is. What will hashtags mean in the world…
Do you remember the first time you heard the word “app”?
This is a series of posts that we will be using in various ways on the Verblio website and in marketing materials. Because we want to thwart nefarious folks to try to publish this and claim that they wrote it, we’re publishing it here. This is not really designed to be read all in one…