On Content Marketing

How to Create Engaging Content by Appealing to Emotions

By Verblio / July 21, 2016 / 2 Comments

Learning how to create engaging content with emotions for your business blog is one of the most valuable, yet enigmatic, lessons you can learn. But what makes a blog post engaging? And how do you actually measure that engagement? Unfortunately, the answers to those questions aren’t cut and dry. Determining what type of content engages your audience the…

How to Make More Actionable Blog Content & Why it Matters

By Molly Michieli / July 15, 2016 / 0 Comments

In the realm of law, the term “actionable” refers to activities or behaviors that may precipitate a lawsuit—in other words, activities against which legal actions may be taken. However, in the content marketing world, “actionable” blog posts are not only legal, but they’re also exactly what you should aim for. Actionable content incites readers to take action. Simple as…

The Blogging Newbie’s Guide To Content Promotion Strategy (Part 1)

By Kali Bizzul / July 11, 2016 / 0 Comments

If you’re new on the blogging scene, talk of the best content promotion strategy is probably not an entirely foreign topic to you, even at such an early stage. Any quick search will yield awesome guides like this. Problem is, it’s all from an advanced blogging perspective—nearly all those searches!—how to break that next ceiling…

How To Foster Effective Business Communication In The Remote Workforce

By Verblio / July 8, 2016 / 0 Comments

Companies with remote employees need to prioritize and facilitate effective business communication from a distance in order to build company culture, ensure quality in their service or product, and maintain a consistent brand. 

The Tale Of BlogMutt & Three Social Media Services

By Kali Bizzul / July 7, 2016 / 0 Comments

You’ve read many an evangelistic post on why a company has switched to a platform to reduce a pain point. The rinse-and-repeat, tried-and-true post formula of problem, rising action with searching out solutions, and the reaching of the promised land—a resolution and subsequent singing of a certain platform/interface/app’s praises. This is not that post.

BlogMutt’s Weekly Fetch: Goats & America Edition

By Kali Bizzul / July 4, 2016 / 0 Comments

We snatched up the latest and greatest for you in a quick, bite-size version of this week in BlogMutt.