On Content Marketing


What is Value-Added Content in Content Marketing? 7 Examples

By Casey Cline / August 9, 2018 / 10 Comments

Editor’s Note: This post about content marketing was originally published in November 2016. While added-value content is just as important as ever, the advice and examples were due for a refresh to be current for 2018. Writing content is one thing. Writing content of true value, defined as value-added content, is quite another and is…

Read More

How to Write a Good Blog

By Verblio / August 3, 2018 / Comments Off on How to Write a Good Blog

Blogging can be tough. But don’t worry, we’ll explain how to write a good blog post that customers want to read. We’ve put together tips and a solid checklist of “Dos” and “Don’ts” to make your blogging life easier, your blog posts better, and your customers happier. Let’s get started. Blog Ideas and Goal Setting….

Read More

How to Track Blog Traffic in Google Analytics

By Paul Zalewski / July 12, 2018 / 8 Comments

This is the first blog post in our series on “How To Measure Blog Success”. Do you have a question about blogging that we should answer? Shoot us a note and we’ll answer it as best we can.   How to Check Blog Traffic If You Blog it, Will They Come? Content writing for SEO can…

Read More
illustration of computer monitor with icons of photos, email, and mechanical components against a blue sky

SharpSpring: Review and Integration

By Verblio / July 7, 2018 / Comments Off on SharpSpring: Review and Integration

This is the first in what will be a series of pages about providers of software that helps small businesses — and the agencies that serve them — get marketing done. If you want us to review a particular provider, please let us know which one. SharpSpring Review: Low Price Leader in a Crowded Space…

Read More

The 15 Best Tools for Starting a Business Blog

By Verblio / July 3, 2018 / Comments Off on The 15 Best Tools for Starting a Business Blog

Blogs are now at the heart of a sophisticated marketing strategy for business. And companies educating customers and positioning themselves as industry leaders have found the power of blogs with spikes in web traffic, leads and additional opportunities to grow their brand’s awareness. But for many large and small businesses, starting a business blog is…

Read More

Verblio Requests: Creating A+ Requests to Receive A+ Content

By Sara White / July 1, 2018 / 0 Comments

If you’ve spent any time as a Verblio customer, you probably know that a request (formerly known as a ‘topic’) is a pretty significant part of your experience. Our team knows it, too. In fact, we consider requests to be the most important part of your Verblio experience. Without requests, writers cannot create any content…

Read More