On Content Marketing

Three Ways to Attract Our Top Writers

By Megan Skalbeck / July 15, 2022 / Comments Off on Three Ways to Attract Our Top Writers

New to Verblio and wondering how to become our writers’ new favorite client? We’ve got three customer behaviors our writers love to see. Follow these steps to get more submissions, faster, and build relationships with our top writers that will get you content you love for years to come. 1. Decide on submissions quickly. Our writers’…

Read More
measuring keyword difficulty

Keyword Difficulty: What It Is and How to Measure It Properly

By Daniel Doan / June 24, 2022 / Comments Off on Keyword Difficulty: What It Is and How to Measure It Properly

Keywords are the bread and butter of search engine optimization (SEO). Without them, it would be pretty difficult to rank in search engines. But what exactly is keyword difficulty, and how can you tell if a keyword is too difficult to rank for? In this article, we’ll explain everything you need to know about keyword…

Read More

Writing Better Briefs (with Examples)

By Verblio / May 6, 2022 / Comments Off on Writing Better Briefs (with Examples)

Want to borrow our brief template? Make a copy, rinse, and reuse to your heart’s content. Curious what the biggest challenge is for Verblio writers? Contrary to what you may think, it isn’t brushing up on their industrial manufacturing knowledge enough to write a compelling case for the merits of 3D printing versus CNC machining,…

Read More

Business Blogging 101: The What, Why, & How

By Daniel Doan / May 4, 2022 / 0 Comments

Verblio is your ticket to simplified content creation, but you still have a part to play. After all, you need to make smart first decisions as a customer on the Verblio platform to set yourself up for success.  The good news is we’re breaking it all down here so you can plan how many pieces…

Read More
Anatomy of A Content Refresh Feature Image

Anatomy of a Content Refresh

By Ryan Sargent / April 15, 2022 / Comments Off on Anatomy of a Content Refresh

Breaking down the purpose, strategy, and execution behind a content refresh Performing a content refresh is a critical pillar of any sound content strategy. It maximizes the return on the investment you already make in content creation by extending the performance and lifespan of your existing content and seizing opportunities that may have been missed…

Read More
boxing-gloves-punching-mid-air-controversy

How to Create Controversial Writing

By Verblio / March 29, 2022 / 2 Comments

Though common sense may tell you that publishing controversial content on your website or blog may be something to avoid, the truth is that controversial writing sells. Everyone loves a good debate — in fact, we thrive on it. (I mean, look at the insane firestorm that surrounded that stupid dress.) Tactfully inserting yourself into a…

Read More