On Content Marketing

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10 Questions on How to Outsource Blog Writing for Businesses

By Paul Zalewski / January 24, 2018 / 2 Comments

It’s common for small- and medium-sized businesses to outsource business functions like accounting, human resources, payroll, and more to keep an organization lean and flexible. But outsource blog writing? This can seem more challenging—after all, your blog is the voice of your company, and a critical part of your content marketing strategy. But, it is […]

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The Almost-Magic Formula For Getting Great Content Writing From Freelancers

By Paul Zalewski / November 8, 2017 / 0 Comments

Editor’s Note: This post is co-written by Paul Zalewski, Verblio’s (formerly BlogMutt) head of marketing and Molly Krumholz, Verblio’s head of freelance content writers. We teamed up because we think we have, together, a unique perspective and lots of experience looking at both fruitful and disappointing working relationships between businesses & marketing agencies and their […]

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Create Pillar Content As A Small Business & Stay Competitive In SEO: A Fresh Take

By Verblio / October 25, 2017 / 0 Comments

The tides of content creation and SEO practices are constantly shifting.

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10 Things I Believe About Content Marketing In 2018

By Paul Zalewski / October 13, 2017 / 0 Comments

I’m a proud SEO and digital marketing nerd.

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Jump In On Blog SEO Keyword Research With Moz’s Free Tool

By Casey Cline / October 5, 2017 / 0 Comments

Here at Verblio (formerly BlogMutt), a lot of our clients know that SEO should be an important part of their blogging strategy, but many aren’t quite sure where to start.

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Keeping Your Blog Posts Fresh

By Casey Cline / September 20, 2017 / 0 Comments

This post was originally published in March, 2015, but we decided it was due for an update with fresh new material, recent BlogMutt features that make finding creative topics easier than ever, and up-to-date best practices. See, we take our own advice and keep things as fresh as possible. How Getting Fresh Blog Posts From […]

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