On Content Marketing

Letter From a Ghostwriter: How to Get the Blog Posts You Really Need

By Verblio / September 30, 2015 / 0 Comments

An open letter from a Verblio (formerly BlogMutt) writer, part one in a two-part post on how customers can get exactly what they want in their content by communicating to their ghostwriter. Dear Customer, I love to write. Let’s get that straight. I love to create the best possible posts for Verblio customers. It always…

How Often Should A Business Blog? Well, Inconsistency Is For The Birds

By Verblio / September 29, 2015 / 0 Comments

In her book Bird by Bird: Some Instructions on Writing and Life, Anne Lamott shares a childhood story in which her brother was frustrated with a large research project on birds. The advice he received from their father is exactly the advice that we would give to any business trying to build an online presence through…

Small Business Advertising/Marketing Choices: Past, Present, And Future

By Verblio / September 27, 2015 / 0 Comments

The choices for small businesses just keep getting more complicated. When I wrote about the death of the “publishing industrial complex” a couple of years ago, I thought that it would take a long time for small businesses to figure out that they are indeed publishers now, that they no longer need to rely on…

Use Pinterest for Unleashing More Blog Ideas

By Verblio / September 23, 2015 / 0 Comments

We don’t have to tell you that coming up with regular, fresh, and relevant content for your blog can be tough. In fact, we’ll go so far as to say that’s exactly why you’re here. So over the past month, we’ve helped you understand how Google News and Feedly can help you get blog post…

My Stock Photo Model Obsession

By Grace Hirt / September 22, 2015 / 0 Comments

As part of my job here at BlogMutt, I look at a lot of stock photos. Like, a lot. All told, I probably spend nearly the equivalent of one full work day each week trying to find photos for our customers’ posts and ours, sorting through the boring and the bizarre to find that one…

Avoid Clichés in Writing by Getting Specific

By Verblio / September 17, 2015 / 0 Comments

When you read a blog post, article, or other piece of writing that suddenly makes a subject crystal clear for you or makes information jump off the page, it can be easy to chalk it up to the writer’s innate talent for description or analysis. However, becoming a successful writer is not a birthright. It is…