According to a study by the Content Marketing Institute of America, all B2B small-business marketers face the same basic challenges. Although there’s a bit of wiggle room depending on each individual business, the top five challenges are fairly universal.
Patients often come back from doctor’s appointments disgruntled and confused with their care instructions. What are triglycerides, and why are mine high? What counts as “high triglycerides”? Why should I care?
Every business owner already knows that the internet is a great way to find and impress new customers and capture additional market share. Savvy small business owners already know that a basic website is a necessity of doing business these days, and when paired with a blog, the overall effectiveness of the site is increased.
There are four common mistakes business owners make when creating a small business blog. Knowing what those mistakes are and how to avoid them can help keep your clients informed about your business and gain new clients. Let’s get started.
The #MuttLine is the wit and wisdom of two blog posts. In one. How to Write Content That Engages Mobile Readers If you’re writing a list of the Top “X” things for [insert marketing tactic] and struggling to find one more, just add mobile. It’s one of those things that cannot get enough run of…
My son is a huge fan of Chipotle. If we ever go to Chipotle, he remembers all the details. So if we go after, say, a trip to a hardware store, and then — months later — I notice that we need something from a hardware store, he’ll say, “Let’s go! And then we can…