By Ken Bradford An article by Kathryn Aragon, written for The Daily Egg, puts blogging for web design and development in the right perspective: To build your credibility as an expert designer, you need to create content that showcases your knowledge. I recommend starting your own blog and, whenever possible, writing guest posts for respected…
Content marketing takes on many forms, website articles, blogs, infographics, reviews, how-to-guides, even pictures and videos. According to new research by SmartInsights, the most important digital trend today is content marketing. In fact, half of all marketers plan to increase their content marketing budgets. But without a successful strategy that creates demand for this type…
Content builds relationships. Relationships are built on trust. Trust drives revenue. – Andrew Davis
By Tabitha Richert Blogging for small businesses requires consistent, regularly scheduled posting to build a strong readership among current and potential customers. Unfortunately, writing on demand can become increasingly harder week by week as your original ideas seem to dry up and leave you stranded. Whether you write your own blog posts from start to finish…
Pet ownership is growing by leaps and bounds and opportunities for new products and services have never been better. According to the American Pet Products Association (APPA), sales have increased by over ten billion dollars since 2010 in the U.S. alone! Companies like Friskies and Purina know this and inundate our electronic media with ads…
(Editor’s Note: I was in the middle of writing a long post, the Conventional Wisdom about Zenefits, when we found out about what’s become an epic feud between Zenefits and ADP. This is our take.) If you are a user of Zenefits and/or ADP, you’ve probably seen evidence of a very public dispute.