Verblio is your ticket to simplified content creation, but you still have a part to play. After all, you need to make smart first decisions as a customer on the Verblio platform to set yourself up for success. The good news is we’re breaking it all down here so you can plan how many pieces…
Breaking down the purpose, strategy, and execution behind a content refresh Performing a content refresh is a critical pillar of any sound content strategy. It maximizes the return on the investment you already make in content creation by extending the performance and lifespan of your existing content and seizing opportunities that may have been missed…
Though common sense may tell you that publishing controversial content on your website or blog may be something to avoid, the truth is that controversial writing sells. Everyone loves a good debate — in fact, we thrive on it. (I mean, look at the insane firestorm that surrounded that stupid dress.) Tactfully inserting yourself into a…
Content creation is hard. According to Angela DeFranco of HubSpot: “Content creation is the hardest part of inbound marketing”. (Side note, we interviewed Angela, at the time a product manager at HubSpot working on content writing products, on topic cluster methodology. More on that here.) Because it’s hard, and because it doesn’t feel like the…
Small- and medium-sized businesses often outsource business functions like accounting, human resources, payroll, and more to stay lean and flexible. But outsource blog writing? This can seem more challenging—after all, your blog is the voice of your company, and a critical part of your content marketing strategy. Should You Outsource Your Blog Writing? If you…
Creating content is hard. That’s why most marketers outsource content creation, through agencies, freelancers, content creation platforms, or some combination of all of those. Creating content that truly delivers value to readers—value-added content—is even harder. Yet, in 2022, the ability to create value-added content is what distinguishes content marketing leaders from laggards, in a crowded…