Say Hello to Verblio: Our Rebrand Press Release


If you’re a fan of press releases, it’s your lucky day. Below is what we just released via PR Newswire on our rebrand and relaunch. If you’re a member of the media, If you prefer more color, context, and a whole lot more words, head over here instead.

Say Hello to Verblio: BlogMutt Relaunches as Major Content Creation Powerhouse

  • BlogMutt relaunches as Verblio on October 9, 2018
  • Relaunch includes new multimedia content offerings as well as an agency-forward interface

BOULDER, Colo., Oct. 9, 2018 /PRNewswire/ — Offering an expanded array of written content solutions and a new AI-based video creation service, BlogMutt, a high-growth business focused on blog services, has completed its transformation into multimedia content creation company Verblio.

“Verblio provides a complete approach to content creation for digital SEO and content marketing,” said Chief Executive Officer Steve Pockross. “Our focus on SEO and digital marketing, an easy-to-use platform and engaged writers with deep subject-matter expertise produces highly engaging and effective content.”

Verblio will continue to focus on personalized support and matching clients with subject-matter experts in more than 40 unique industry categories. Its updates also include an enhanced white label feature and customized enterprise solutions aimed at simplifying high-volume content creation for digital agencies.

Verblio attributes its success in large part to its diverse group of nearly 3,000 talented, U.S.-based writers who are able to earn equity in the company based on their success with clients. “This company was co-founded by a journalist and one of our core values is to create flexible, reliable work opportunities for writers,” Pockross said.

What hasn’t changed? The company’s focus on high-quality content creation.

“We’re still a bunch of SEO nerds, English majors and crowdsourcing pros,” Pockross said. “We’re guiding Verblio with the same fundamental principle as BlogMutt: Be the most personal, easy-to-use and SEO-focused on-demand content creation platform in the business.”

For more than seven years, the company now known as Verblio has been a bootstrapped success story in the Boulder startup community, winning four consecutive Mercury 100 awards by BizWest for fastest-growing companies in the Boulder Valley. It was founded in 2011 by former journalist, Scott Yates, and Chief Technology Officer, Wade Green. The company has steadily grown into a multimillion-dollar business serving over 1,500 customers every month.

Paul Zalewski

Paul runs marketing at Verblio and is a self-proclaimed digital marketing and SEO nerd. When he's not helping sad, empty blogs find Verblio content, he enjoys writing and spending time with his wife and two daughters. His prerequisite I-live-in-Colorado activity is snowboarding.

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