Editor’s Note: Jiordan Castle leads Content and Creative at Topcoder, the world’s largest crowdsourcing community and platform and Verblio’s newest trusted partner. Prior to joining Topcoder, she spent several years writing and curating content for startups and enterprises in the relo-tech space, technology consulting, and the insurance industry. This guest post was a collaborative effort between Topcoder and Verblio.
“Content” is a fancy word for writing — the cornerstone of your every marketing initiative. In fact, according to Marketing Insider Group, just last year 72% of online marketers said that content creation is their most effective SEO tactic, and 60% of businesses with a blog acquired more customers than those without. Why?
There are several reasons, but the most basic and important one is this: search engines require new and useful information (and lots of it) to put you on the map. But now that the internet is smarter and more densely populated than ever before, new visitors only find you if your content is two things: high-quality and relevant. So now you not only need to create a wide array of content, but it needs to be good, too.
That’s a tall order, and that’s where Topcoder and our friends at Verblio both shine. What Verblio does for high-quality content Topcoder does for high-quality design, development, and data science solutions — three core business components Topcoder has crowdsourced for hundreds of Fortune 500 companies and startups since 2001.
(Photo by Simon Abrams on Unsplash)
With crowdsourcing, pay for high-quality results, not overhead
With Verblio, it no longer takes a team of in-house writers to create content that’s unique and specific to your brand. For a blog post, you simply share your vision and basic business info and within 2-3 days, their U.S.-based writers deliver submissions for you to review, effectively vetting multiple writers at once. Once you have the content you want, you get the exclusive rights to publish it on your site for all the world and your audience (not to mention search engines!) to see.
It’s not magic; it’s crowdsourcing. Simply put, a network of people work to deliver the best possible outcome — all without your needing to pay for new team members, taking valuable time away from your existing teams, or dealing directly with a couple of freelancers that require individualized vetting, attention, and management.
Topcoder has the world’s largest global network of on-demand technical talent on our platform. That’s over 1.2 million people in nearly every country in the world — individuals who specialize in everything from code and graphic design to analytics and algorithms. With thousands of talented people available in every discipline, Topcoder makes it possible for any business to get the resources and solutions they need. And businesses pay only for results, not hours worked.
(Photo by Dai KE on Unsplash)
Verblio + Topcoder: A symbiotic partnership
Whether your company or agency has five people or 50,000 people, a beautiful website design without the right content will cut consumers off from your crucial call to action, as well as supporting content to help drive them to make a decision. When you add the right mix of words with just enough SEO juice to an agency-quality user interface, things change. Doors open. Similarly, even the most well-written blog post or ebook won’t perform as it should and won’t rank well in search engines if your site isn’t modern, mobile-responsive, fully tested… and so on.
Maybe you’re an entrepreneur starting from scratch (i.e., no website, no app, no writers, no developers or designers). Or maybe you’re in the middle of a project, like adding a blog to your current website or using smarter analytics to find your next target market. For instance, Land O’Lakes has regularly used Topcoder to design websites for their smaller brands, and Macy’s recently reimagined their user experience for macys.com with Topcoder designers in just a couple of days. At any point, crowdsourcing is a proven way to get high-quality work done by coding and design specialists in days and weeks, rather than weeks and months.
(Photo courtesy of topcoder.com)
With Verblio and Topcoder, you can get the on-demand resources you need to succeed with quality content, code, and design — and all without stretching your internal teams thin or compromising on budget and time. Ready to turn your next big idea into an enterprise-quality digital solution? Start a project on Topcoder Connect and use the TopMutt18 discount code to get 15% off your first project.