You are standing in line at the bank wearing your customized t-shirt that supports your charitable organization. Someone taps you on the shoulder and asks about the organization. You may have your standard short introduction that quickly reveals the goal of your organization or cause in general, but do you leave it at that? Do you walk out of the bank without giving that curious individual more in-depth information about your charity?
You may walk out without further ado, but you shouldn’t. You should hand them a business card with your blog address, or write the name of your blog down on a piece of paper. Blogging for charity is the fastest and most effective way to give in-depth information about your cause. You can personalize your blog so that readers want to follow through on your calls to action, and support you in whatever way they are able.
A charity blog is also a centralized location where you can distribute information to your supporters. You can announce upcoming events and give updates for ongoing projects so that everyone is on the same page. You can update your blog instantly, so getting the word out to everyone at once is easy.
Once your blog is established, you can share posts through social media to keep your charity fresh in the minds of your supporters. As your posts are shared, you will grab the attention of new supporters. You can also use your blog to coordinate with and learn from other charities.
What Do You Have to Say?
The biggest problem for charitable organizations is figuring out what to put in a blog. You need to update your content at least once a week — if not daily — but you won’t have updates or announcements to make that frequently. If you post the same information repeatedly, you will sound like one long sales pitch and readers will slip away.
The following list will introduce you to six types of content that work well for charitable blogs. Mix them up to keep your blog fresh and attractive so that readers want to contribute to your cause.
1. Put A Face To Your Charity
Create blog posts that feature real people who have benefited from your charity. Add pictures and tell personal stories that will show the general public why your organization is so important.
2. Go Behind The Scenes
Create video clips that show what your organization does behind the scenes. For instance, if you stuff gift baskets with donated items and send them to deployed troops, generate a video showing volunteers completing this time-consuming work.
3. Educate The Public
Sometimes the biggest challenge for a charity is getting the general public to understand the importance of its cause. Your blog is the perfect place to post educational information that will shed more insight into your issue. Your website may also do this, but you can create posts from many different angles when you educate through your blog.
4. Tell People How To Help You
Highlight all of the ways supporters can help your organization, big and small. It is often surprising how much help you get after simply asking. Some potential supporters may not know that there are small things they can do to help out.
5. Stir Up Conversation
Ask challenging questions regarding your cause. You can welcome readers to discuss controversial issues or share their own experiences through the comments field. You may get some rowdy discussions that need monitoring at times, but you will get people talking about issues that matter to your charity.
6. Present A Challenge
Pose a challenge for blog readers to do something small that will benefit your charity. Allow participants to post comments about what they are doing. You may even want to create blog posts highlighting supporters who embrace the challenge and make a difference for your organization or in the lives of others.
If you are excited to get your charitable blog started or want to revive a blog that you have neglected, contact us to discuss affordable writing services. We can help support your organization by lightening the load that comes with writing effective blog posts.