Blogging for Cloud Services — “You Gotta Know the Territory!”


As much as everyone dislikes cheap and obvious similes, we’ll make an exception here: blogging for cloud services is like the old TV game show, Bowling for Dollars, which ran from 1972 until 2008. The game show, where contestants would try to hit the sweet spot and knock down pins for cash and prizes, was an early example of crowd sourcing.

blogmutt blogging for cloud servicesStay with us here, because our simile goes deeper. Instead of being taped in New York or Hollywood for national broadcast, Bowling for Dollars was crowd sourced in the sense that its episodes were all locally produced. TV stations bought into the franchise and either used a local bowling alley or set up their lanes right in the TV studio.

Thank you for your patience. We shall now shift from a simile to a metaphor and it shall all be revealed. Here goes: bloggers, like bowlers, have to find the “sweet spot.” For bowlers it’s the strike zone; for bloggers whose targets are cloud services that “sweet spot” is the one alluded to in a recent PC Magazine article on line:

“Cloud computing has proven a boon to businesses—especially small businesses, for which it hits a particularly sweet spot. With cloud services, small businesses reap the benefits of not having to deploy physical infrastructure like file and e-mail servers, storage systems or shrink-wrapped software.”

So blogging for cloud services — simile alert! — is like that dopey routine at the beginning of the The Music Man where the traveling salesmen do a railroad-rhythm number with the theme, “you gotta know the territory!’

The territory staked out by online cloud services is getting wider and more inclusive. They even have their own trendy abbreviations with the small letters “aa” in between. They include:

  • SaaS (software as a service)
  • PaaS (platform as a service)
  • IaaS (Infrastructure as a service)
  • HaaS (hardware as a service
  • DBaaS (data base as a service)

Blogging for clients who provide those services requires at least a pretty good knowledge of the territory they cover. It’s not rocket science, but the blogger needs to make a small leap. The leap involves yet another comparison between everything old that is new again through the cloud.

The aforementioned old is what used to come shrink-wrapped or in large shipping boxes — the infrastructure alluded to in the PC Magazine article quoted previously. The blogger who has a solid footing in legacy computer operations and applications can make the aforementioned leap and find the sweet spot cloud service providers need to attract new clients.

Here at BlogMutt, we know the territory. Contact us. Our crew of writers are eager to articulate your mission and can do it with the finesse of Don Carter who made millions, but never appeared on Bowling for Dollars.

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