How do you write content catered to mobile audiences? This is a medium which sacrifices screen size while increasing convenience. So you’re going to have a limited amount of space and time to hook your reader and get them to scroll down and read the whole article. If you write the way you would for the internet in general or a magazine article, the reader is going to be faced with huge blocks of text which are likely to scare them away. So keep in mind that you need to be more concise, more to-the-point, less meandering and more hard-hitting.
Tighten Your Writing
However, keep in mind that you don’t have to trim your content more than necessary. There’s no point in shortening your blog posts and articles to such an extent that you leave out necessary content. At least, this is the point advocated by Neil Patel via the Content Marketing Institute. With appropriate succinctness, Patel says, “Instead of shortening your content, tighten your writing.”
This is something that’s been advocated by writing gurus since time immemorial. But it’s worth repeating because it’s so much more important when it comes to mobile content. People don’t see as much writing on a cell phone screen, so it’s important to make the things that they see more compelling than usual.
Write Very Short Paragraphs with Subheadings
Instead, cut your paragraphs down even shorter. Sometimes, you might just have one or two sentences per paragraph. It seems odd to be writing in this way when you’ve always been trained to write in longer paragraphs. However, if you reduce the size of your writing screen to the size of a phone by pulling the ruler ends closer together, you’ll see that writing in this way is perfect for mobile audiences.
Subdividing your text, adding headers and using lists and bullet points work as well for mobile audiences as they do for internet audiences in general. So don’t be afraid of overusing these techniques.
“Hook” the Reader
“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair.”
Just as the Dickens quote probably caught your attention, an interesting quote or statistic at the beginning of your article will hook your mobile reader. Make sure that whatever you use is relevant to the rest of the content and not just a gimmick. It doesn’t make any sense to begin an article with the name of a famous celebrity if the rest of your article has nothing to do with that person.
You can also write in a style like UK’s Daily Mail; summarize the entire article in bullet points right below the headline. Alternatively, you could highlight all the important, interesting parts of your article in the first paragraph.
Use a Short, Interesting Headline
In order to make people understand what you’re writing about, you might often feel like you need more words. However, these are best avoided, especially when it comes to mobile content. You don’t want your headline to get cut off because a person’s phone screen was too small. Similarly, you don’t want it to take up so much space that your carefully written “hook” isn’t immediately visible.
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