This is a sample of how a blog post can feature a current news topic and use it to get people thinking. Blog posts can motivate, inspire, and make use of crowdsourcing to come up with creative and fresh ideas in any field. Using something currently in the headlines can show consumers how your business is attuned to the latest trends.
In today’s fast-paced technological world, new product ideas are increasingly coming from unconventional places. As the headlines reveal, product development is now often the result of crowdsourcing, disruptive innovation, and grassroots efforts. Highlighting these headlines on your blog will not only make it more engaging and topical for your readers, it may inspire your own product development.
A recent article in the Washington Post told of a group of four undergraduates who developed a nail polish that could prevent date rape. The polish will change color when exposed to common date-rape drugs such as Rohypnol, Xanax, and GHB (Gamma-Hydroxybutyric acid). All a woman has to do to find out if one of these drugs has been slipped into her drink is to stir it with her finger.
The group received $100,000 from an investor who saw their product at a student competition showcase. But we don’t have to depend on the younger generation to provide us with fresh ideas. Blogging for product development can inspire and motivate individuals to become innovative. Here are three ways that putting interesting headlines in your blog can keep you looking ahead:
- It’s no accident that the “who” behind a lot of these stories of innovation is from the younger generations. As we age, we tend to let some of our creative imagination slip away. From children at playtime to students in competitions, the message you should take away is “never stop learning.”
- If you are going to develop a new product, it is more likely to become successful if it helps people. Everyone is looking for ways to make a job easier, save some time, money, or effort, or as is the case with this new product, to offer some sort of protection. The nail polish appealed to many because, as one of the inventors stated, “All of us have been close to someone who has been through the terrible experience [of date rape], and we began to focus on finding a way to help prevent the crime.” Highlight issues in your blog that your products can help address.
- Raise your hand if you’ve ever asked yourself, “Why didn’t I think of that?” Somewhere inside you is that person saying, “I coulda, woulda, shoulda,” that may just need a little inspiration and guidance to come out.