Customers often ask us for example Verblio (formerly BlogMutt) posts before they sign up. It’s a natural kind of question to ask.
So we started creating some right here on the Verblio blog.
The posts are written by real Verblio writers. I usually go in and put a comment at the end of the post, showing why I liked a post, or why it’s typical of a Verblio-style post.
In the posts that the writers create for us, we allow them to put a byline — they can announce to the world that they’ve written that post. This is the only major difference between Verblio posts and posts that customers get.
With posts for customers, Verblio is acting as a kind of a ghostwriter. The customer is free to say that they got the post from us, but more typically our customers just publish the work as if the “staff” wrote it. That’s fine with us. We’re mutts, nothing really bothers us.
But because of that, we don’t publish the Verblio customers. Also, that’s why when someone asks for examples of Verblio clients, we don’t have a page that shows those.
One other aspect of that is this: Each Verblio post we sell is a snowflake, totally unique and written with one client in mind. If you look at a post written for someone else, it may be hard to picture how the same writer can do something tailored just for you.
Our writers can, however, and do it every day for hundreds of clients from around the world.