Have you ever seen a digital marketing strategy without search engine optimization? Have you ever seen a search optimization strategy without a focus on SEO content? If you have, it probably wasn’t successful. That’s because in today’s environment, an SEO strategy is absolutely critical to getting your audience’s attention.
But that doesn’t mean it’s easy. Having an SEO content strategy in place is one thing; without the right approach or resources, you’ll eventually reach an SEO plateau—and that can be difficult to overcome.
That’s because this is a highly competitive space. More than two-thirds of all internet traffic comes from search engines, and yet nearly 97% of all web pages get zero Google traffic. A partner like Verblio might be just what you need to regain traction and beat your competition.
Keep reading to learn how Verblio Plus can help you deliver measurable search results within 90 days. It’s a custom-tailored way to beat the marketing leader’s dilemma, combining SEO strategy expertise with the content creation you need to succeed.
The Marketing Leader’s Dilemma
Marketing leaders, especially digital marketing leaders everywhere, are finding themselves in a constant dilemma. How can you succeed in search engine optimization when the requirements are always changing, the resource drain is significant, and you need to constantly feed the content machine for search engines? Not to mention, AI content is flooding the web, and AI, in general, is changing search.
There is no easy answer to this question. It wouldn’t be a dilemma if there were. Still, it’s crucial to understand these challenges as a first step to finding solutions. And to acknowledge that while AI has undoubtedly changed the game, content still has value and an important role to play in your efforts.
The Dreaded SEO Plateau
There’s a simple reason that an effective SEO content strategy is so complex and difficult to accomplish. As outlined in its ranking factors, Google and other search engines have a significant recency bias. Even content that has ranked well for a while will lose its effectiveness over time as more recent content on the same topic rises to the top.
Part of the problem is an increasing awareness among your competitors about the effectiveness of SEO. The more they recognize the value of organic search traffic for their key marketing metrics, the more difficult it becomes to rank your own content. As a result, you hit a plateau, in which breaking through the clutter and continuing to rise in the ranking seems like an impossible challenge.
Resource Constraints
The SEO plateau wouldn’t be such a challenge if you had unlimited resources. But given the lean teams that most marketing leaders have to work with, that appears like an impossible dream to achieve. Limited time and dedicated SEO content expertise make it difficult to create scalable, high-quality content.
Those limited resources don’t minimize the continued pressure to build, manage, and execute your strategy. So, while you agree on the value of prioritizing content for search engines in theory, it’s a difficult goal to achieve.
Content Overload
Given a current or pending plateau, and limited resources to address it, some marketing leaders opt for content quantity over quality. They create as many blog posts and landing pages based on their keyword research as possible, looking to “feed the machine” of search engines to the best of their ability.
Take a step back, and it becomes apparent that this is not a sustainable strategy. Cookie-cutter content that’s quick to produce and only loosely based on keyword research will not help you stand out in a crowded market or build credibility and brand authority, which are crucial to increasing Google rankings.
Keeping Up with SEO Trends
Finally, it’s difficult to keep up with the algorithm updates of search engines, which can change monthly and even weekly. Some of them, like the 2022 EEAT update, require a nearly complete rethinking of your content strategy to showcase your expertise, authority, and trustworthiness.
Add increasing competition from AI-generated content, and keeping up even as you look to create high-quality content can become seemingly impossible.
Why SEO-Focused Content is Vital
And yet. Despite all these challenges, quitting SEO content is impossible because of how powerful it can be. For many websites, organic search makes up a majority of the traffic. For SEO websites, the benchmark can be as high as 60% to 80%.
That’s before counting the power of that traffic. According to one study:
- Most organizations see conversion rates between 2% and 5% from organic search
- For 25% of respondents, a “good” benchmark conversion rate from organic search is at or above 15%
- More than three-quarters, 78% of respondents, are either “somewhat” or “very” satisfied with their organic search conversion rates
And then, of course, there’s the brand credibility and authority you can build from high-quality SEO content. As one guide on generating SEO content points out, especially elements like expert quotes, evidence-based arguments, and hands-on explanations are especially valuable in building that authority.
Put it all together, and strategic, data-driven content can help meet even the most ambitious marketing goals—as long as you can find effective ways to overcome the common challenges mentioned above.
Why Verblio is the Ideal Partner for Content Marketing
Solutions to key content challenges: that’s what we do at Verblio. We succeed because we combine expertise in SEO-driven content designed to rank well on search engines with the ability to become a key partner and extension of your team. This is how.
Expertise in SEO-Driven Content
When Verblio first started more than 15 years ago, our goal was as ambitious as it was singular. In the then-emerging field of content marketing, our platform and network of writers would help businesses in every industry fill up their websites with quality content and rank better on search engines.
In the years since, we’ve delivered more than 1 million pieces of content that range from blog posts to landing pages, white papers, case studies, and more. The platform changed over the years, but the core premise remained the same. Give our pool of 3,000 vetted writers a prompt, and they’ll deliver SEO content designed around your keyword research and brand.
But we’ve also learned from our experience. Beyond simple content writing, we’ve developed a deep expertise in search engine optimization. That expertise, in turn, has allowed us to not only write SEO content but build comprehensive SEO strategies tailored to drive performance for our clients, tying into their workflows and tools to integrate the SEO strategy into their larger digital marketing efforts.
When we work with clients, we put their needs first. Dedicated account managers ensure that the right writers work on the right topics to create the right content for each of our clients’ brand identities and goals. The result: real, measurable results, with ROI on your content investment tied directly to improved rankings and traffic growth.
A Strategic Extension of Your Team
You’ve been there: you engage a vendor, but end up spending more time course-correcting their well-meaning ignorance than you would taking on their tasks internally. With a true content partner on your side, that won’t happen. We take a collaborative approach to all of our client relationships, understanding your workflows to streamline every bit of the joint partnership. You don’t need a huge marketing team (or any marketing team) to get the benefit – we partner with businesses of all sizes and stages of marketing maturity. In other words, you don’t have to hire someone to manage us.
In the process, Verblio can scale your content production without compromising on its quality. And, best of all, we commit to end-to-end solutions. From strategy creation to content and SEO execution and optimization, we’ll be with you every step of the way through strategy calls and monthly reporting with insights to drive better search results.
3 Standout Verblio Features for Every Business
We’ll get to the details of that end-to-end solution in a moment. Across all partnership levels, Verblio can help with your SEO strategy and execution through a set of three standout features:
- In-house SEO expertise, including the use of advanced tools like Surfer SEO dedicated to achieving search results used to optimize all content on your behalf.
- Dedicated writer pools, with a deep bull-pen of subject-matter experts (SMEs) who bring credible expertise and unique perspectives. Looking for lawyers to write for your law firm? We’ve created 300 pieces of attorney-reviewed content per month for an SEO agency serving lawyers.
- Versatile offerings, designed for every type of business and content marketing need. Small businesses looking to get started on their SEO content can find tailored solutions, as can large-scale enterprises publishing thousands of articles each year.
Add it all together, and you get a partner who can 10x your content marketing efforts and bring in results. You just need to find the right level of partnership to get started.
Meet Verblio Plus: Fully managed content strategy and production end-to-end
As we’ve been discussing, content marketing has many pieces – strategy, content creation, content editing, publishing and distribution, tracking and adjusting the strategy – it’s a never-ending process that is time and resource-intensive. Verblio Plus takes on almost all of the above, allowing businesses to grow through content, rank in search, and reach their customers. In short, it’s a comprehensive package that includes both strategy and content creation, as well as ongoing strategy adjustments to help you win. Verblio Plus is designed to help businesses and teams of any size and across industries who are struggling with SEO plateaus and limited resources.
Understanding what’s included in Verblio Plus
You know those package deals you can get from a home improvement store, where a new carpet also comes with the installation and an ongoing warranty? That’s Verblio Plus, but for content marketing. It’s a managed solution designed to help you bridge the gap between self-serve content and enterprise-level offerings.
Verblio Plus packages start at $3,500 per month, and we’ll scope your specific package based on your content needs and goals. In a nutshell, we’ll walk you through a baseline SEO audit to identify overall website marketing performance, and develop an SEO driven content strategy, including competitive analysis – with this baseline data, we’ll move to recommend a content marketing strategy, curate a pool of writers, and execute on generating a set pieces of content each month for you to leverage across your marketing channels.
This will position you to take a strategic approach to content marketing, without needing to hire someone internally to lead this charge. We’ll own the entire content marketing process, up to the point of distribution. Verblio Plus is great for any business looking for a trusted partner to handle both the SEO strategy and the content that will drive search results.
The nitty gritty – aka Verblio Plus details
If the above rundown wasn’t enough, let’s dive into the details of a potential partnership.
Step one is nailing a comprehensive strategy, specifically designed for search engines. We’ll work with you on the initial keyword research matched for your industry and market niche. Based on those keywords, we’ll compile content briefs optimized around long-tail keywords that speak directly to your audience’s search intent.
Many of our conversations on this level will focus on the topics your content strategy should build around. To outrank your competitors, you’ll need to find high-impact topics that position you as an expert above and beyond content already available in search results. It’s all about information gain for your audience, and we can help you find topics that add value and build the strategy around them.
With a great plan in place, we’ll kick off content creation. That includes a content calendar & briefs, prioritized recommendations for content re-optimization, monthly content production and management. We’ll curate a pool of writers to ensure we nail your tone and goals. Our SEO content services ensure you don’t lift a finger, while our content pros, writers, editors, and account managers jump into action to deliver for you, including proofreading and formatting of your content.
Our superb Verblio writer pool is crucial to the process. Our ability to recruit and curate writers for you, then coach talent to adhere to your unique style, ensures that only writers and editors familiar with your industry touch your content. It’s a high-touch, tech-enabled solution that enables scale while keeping costs down and quality on point. All you get is value-driven, authoritative pieces of content to help you grow your business.
That last mile – publishing your content
If content is written in Google Docs and no one sees it, does it really exist? We make sure you never have to ask that question, thanks to workflow integrations that can go as far and as deep as you need it to go. After all, your content marketing partnership should work to simplify your life, not make it more complicated.
Need your content in your CMS, formatted according to your editorial guidelines? Sure thing. Looking to make sure that the content production process exists within your project and review workflow? Absolutely. You’ll receive dedicated support that ensures both efficient delivery and quick turnaround for every single piece we create.
Finally, Verblio Plus is massively scalable. It starts at five pieces of content per month, focused on the most relevant content our keyword research uncovered. From there, you can scale up as needed.
Benefits for Growth-focused Businesses and Marketers
When you kickoff a Verblio Plus partnership with us, you’ll get three key benefits:
- Clear SEO improvements within 90 days, proven by metrics and owed to focused execution on both sides of the partnership.
- Accountability at every turn, with transparent monthly reporting and ongoing optimization, ensuring that your SEO content never stagnates.
- Tangibly reduced workload, thanks to Verblio’s active management of the strategy and the success of your SEO strategy.
How do we do it? The expertise and experience in creating and optimizing content for search results that we bring to the table have a lot to do with it. Still, in a world where many guidelines still caution that it takes up to a year to see SEO results, it’s worth examining just how we can be so confident in such a focused timeline.
How Verblio Delivers Results in 90 Days
Any marketing partner can claim to create high-performing SEO content. Our process is designed to deliver on that process, thanks to a step-by-step process that starts with the first conversation and ends in a continuous optimization loop.
Step 1: The Discovery Phase
Like every good process, the first step starts with a deep understanding of the situation at hand. That includes at least one, and potentially multiple conversations about content needs, goals, and pain points. It’s about understanding how the content piece fits into the larger marketing strategy and where the current challenges lie.
The discovery phase also includes a close evaluation of existing SEO performance. Current successes in search results pages are as important as the opportunities for improvement from the perspective of search engines. Put together, the discovery phase is both qualitative and quantitative.
Step 2: The Strategic Roadmap
With the data and information from the discovery phase in hand, it’s time to get specific. That means creating an SEO-focused, data-driven content calendar. When complete, the calendar will act as a roadmap for content creation, including both recommendations for new content and refreshing existing content that might have hit that dreaded SEO plateau.
Step 3: The Pilot Phase
It’s time for the first content pieces to roll out. Instead of going all out from the start, we make sure that the reality matches what should theoretically work. Each new piece of content created is tested against its alignment with brand and SEO objectives, creating initial feedback loops that make sure the next content piece is better optimized for maximum impact.
Step 4: The Full-Tilt Execution
Finally, it’s time to dive in. At its fullest power, Verblio Plus begins to deliver high-quality, publish-ready content at a pre-planned cadence, matching both the content calendar and learnings from the initial pilots. Through regular reporting, we can track measurable improvements and then implement them—always in coordination with you, of course.
Step 5: Success Tracking and Optimization
How do you know that the content created through these steps actually attracts the attention and goodwill of search engines? That’s where the success metrics come in. Within 90 days, we’ll be able to show improved organic traffic and brand visibility. We’ll also track improved keyword rankings and domain authority, and can even demonstrate ROI through the impact of these improvements on your sales.
Case Study Highlights
Our five-step process is optimized through years of helping our partners and clients achieve success. And, they’re willing to share these successes with others, considering a partnership:
- Helios was able to more than double its web traffic and its deal pipeline thanks to Verblio’s managed content
- CarHopper was able to raise a $1.8 million seed investment round, thanks in part due to the organic traffic and attention generated by Verblio’s writers
- Dovetail doubled its content output, with Verblio content gaining 1M+ impressions for the company
- Wild West Pool Supplies used Verblio to raise its organic traffic by 76% and revenue from organic traffic by more than 250%
- Senior Helper saw organic traffic from blog posts rise by 75%, with the average time spent on page rising 58% thanks to hyperlocal content created by Verblio
Within tight timelines, these and many other clients were able to drastically improve their SEO results. Better yet, each of them caused us to learn more about the process—knowledge that we can bring to bear when working on your SEO strategy.
What Sets Verblio Apart From Our Competitors?
Let’s be honest: when it comes to content marketing, there are plenty of other fish in the sea. What makes Verblio unique? It’s the ability to scale while remaining flexible and without losing quality, all at an affordable price tag that doesn’t lose the human touch.
Quality at Scale
Our writer pool automatically gives Verblio an advantage over other content creation services. It means that we have a team ready to work in your industry and for your niche, scaling up the volume as needed without sacrificing content quality. All content produced will be optimized for not only search engines, but the human audiences that ultimately matter most.
A Flexible and Agile Approach
Yes, we have a formula, and yes, we know the formula works. But the best part about that formula is that it can adapt to each of our partners’ needs. We create a strategy based on your specific goals and needs.
Because we assign dedicated teams to each client, we can become more proactive in communicating and collaborating with you to move and pivot quickly at any moment.
Competitive Pricing and Measurable Value
Let’s be straightforward: Verblio is 40% of the cost of leading content agencies. Sometimes, the savings are even higher. The above-mentioned Helios, for example, had been quoted $75,000 for content services by other agencies. After the first year of our engagement, his invoice from Verblio stood at a cool $6,000.
But cheap doesn’t mean sacrificing results. We would put up our performance-based results against anyone, even and especially in competitive industries. Our proven track record in helping clients drive more SEO traffic to blog posts and landing pages speaks for itself.
Human Expertise in an AI-Driven World
AI content is flooding the web, and content marketing has changed a lot. Most people don’t know what to do content-wise anymore, and tons of big companies have seen a significant decline in organic traffic. To win in the SEO game, you need custom content that’s relevant and helpful to your audience.
It’s why expert human writers are at the heart of everything we do. While we leverage AI for efficiency and scalability, every piece we deliver comes with built-in EEAT principles, crafted strategically to build and maintain your brand authority. That authority, in turn, pays off big time in search engine rankings and results down the road.
Let’s Get that Content Cranking
We’re ready to help you 10x your content marketing, publish powerful content, reach your goals, and rank in search. Let’s have a conversation about what you need and how we can help. Book a consultation call to discover how Verblio Plus can get you a winning content marketing strategy, with guaranteed impact and measurable results in 90 days or less.
