On Content Marketing

WOOF RoundUp and Classical Wisdom

By Courtney Tobin / August 30, 2013 / 0 Comments

Welcome to the weekly Friday WOOF compendium. This week gave us an incredible bon mot, gnothi seauton (Greek: γνῶθι σεαυτόν): know thyself. It’s one of the most useful dicta I’ve ever heard, though it’s a surprisingly difficult virtue to foster. Another piece of advice from the ancient Greeks that’s worth knowing (and there is a…

A content writing service can make Google more content with your web content

By Verblio / August 29, 2013 / 0 Comments

Not content (accent on the second syllable) with your ranking on the results page when customers come calling and the web crawler comes crawling? Your web content (accent on the first syllable) is like the stuffing, mashed potatoes and gravy that accompany the turkey dinner. Sure, that famous Norman Rockwell painting with the golden brown…

Is Google’s New Inbox Hurting Open Rates? Is Blogging an answer?

By Verblio / August 28, 2013 / 0 Comments

In late May 2013, Google announced a change to the GMail inbox layout. Instead of lumping all incoming emails together, they are segregated by category: Primary, Social & Promotions. When a GMail user receives a Facebook, or other social media, notification, it will be automatically funneled to the ‘Social’ folder. When a user receives an…

Outsource the Little Things, So You Can Focus on What’s Important

By Verblio / August 27, 2013 / 0 Comments

In the past few decades, the word “outsource” has taken on epic connotations, from job loss to bad customer service. But there is an aspect to outsourcing that can actually be good for the economy.

Copywriters wrestle with the difficulties of English

By Verblio / August 26, 2013 / 0 Comments

All copywriters know that the English language can be a hard master. Spelling and pronunciation are, to say the least, inconsistent and maddeningly illogical. There are so many levels and varieties of vocabulary and jargon that often a formal education is required. Then there are the pitfalls of usage that can trip up even the…

#WOOF Love is in the Air!

By Courtney Tobin / August 23, 2013 / 0 Comments

Happy Friday, dear readers! Friday is the day to reflect on all of the illuminating #WOOFs from the week, and most of all, to show some Word Love! And after all, Friday is the day of love. Our english word for Friday ultimately derives from Old High German Fria, the Germanic Goddess of Love, and…