What is Medium, anyway? Medium is a publishing platform created in 2012 by Twitter co-founder Ev Williams. Unlike most traditional blogging platforms, content on Medium is sorted by category, not by author, and is curated by the site using unconventional metrics such as a users “read-ratio” (more on that, later).
Editor’s note: This is a guest post from Joseph Welsh at Corporate Momentum, marketing consultant experts for businesses of all sizes. He reached out to BlogMutt and we worked together on this post. If you’d like to submit a guest post, please contact us. Without market research, how can you completely understand your customers? Undertaking effective…
It’s Halloween—one of the most visually rich holidays on the calendar. The very word itself conjures up images of pumpkins, black cats, haunted houses, trick-or-treaters, and pails of candy. Why is that? Because words are powerful in their ability to create vivid images. As content marketers, we know how critically important the right words are. They can…
What Is Agile Marketing? Agile marketing is a collaborative marketing methodology centered on a set of principles promoting rapid adaptation to changing markets through fast-paced project “sprints,” short feedback loops, and transparent communication.
You might think that the days of “Ask Jeeves” are over. But as it turns out, people still just want to ask questions and get helpful, straightforward answers back from search engines. In the early days of search engines, people asked questions using complete sentences, while the search engines (anyone remember Lycos, WebCrawler, or LookSmart?) spat out…