Consider the challenge faced by a legal marketing writer — turning complex topics into clear, accessible content while avoiding inaccuracies and any whiff of unintentional plagiarism.
Now, imagine having to do that at scale.
If you’re reading this guide, you already know how challenging it can be to find the right option for your legal content writing needs. Many legal content writing providers excel at self-promotion, yet their work often falls short once you review the content they produce.
But you keep looking because you need legal content, and you can’t produce it all yourself. High-quality content is the foundation of search engine optimization, which is the most important marketing tactic for 79% of law firms. Legal is one of the most competitive SEO environments out there, and you need to stand out.
The good news is that there are a number of excellent options out there. We’ll cover the best attorney content writers in this guide, focusing on objective criteria such as pricing structure, writing quality, legal expertise, turnaround time, SEO optimization capabilities, and other factors.
1. Verblio
Who They Are: You didn’t think we’d start anywhere else, did you? Verblio is a content creation service that’s been in the space for over fifteen years and has created over one million posts. Its legal content writing service is unique in combining scale, quality control, custom workflows, and white-label options. It’s why one of the top digital legal marketing agencies around has climbed to the top fueled by Verblio content.
Key Features:
- A pool of 70 legal content writing experts, with JD-level editing services available to ensure both quality and compliance
- A self-service option that only requires you to pay per word, with professional service options for higher-level subscriptions
Pros:
- Great balance of affordability and quality—with half of its legal writing pool drawing on 5+ years of experience in the legal industry
- A dedicated focus on SEO content writing across the entire platform, driving tangible results
- Average turnaround times of 48 to 72 hours for even complex legal topics
Cons:
- Content services don’t extend to other marketing practice areas; this is not a comprehensive digital agency
- The self-service platform may still require extensive time spent on edits, especially as writers familiarize themselves with your unique needs
Best For: Creating high-quality legal content at scale, or to scale up over time. Verblio’s business model is specifically designed to build volume without sacrificing quality in the process.
2. Lexicon Legal Content
Who They Are: Owned by attorneys, Lexicon aims to position itself as the premier legal content agency around. It has a case, too: services from blog writing to ideation, FAQ and practice pages, and even press releases create a depth of help that law firms will come to appreciate.
Key Features:
- A wide range of services
- Integration of AI capabilities in ethical ways, leveraged for idea and outline generation but not to write content for review and submission
Pros:
- SEO optimization services for all types of content created, including blogs, website pages, and online press releases
- Integrated content audits that provide an overview of current content strengths and weaknesses to build a plan
- A licensed attorney reviews all pieces of content for both accuracy and compliance
Cons:
- Lack of transparency in its pricing model, with all potential clients encouraged to receive custom quotes for projects and partnerships
- Relatively slow turnaround times, with a promise to “turn most projects around within 10 business days”
Best For: Law firms looking for bespoke help in all areas of legal content marketing—and willing to pay for the service provided.
3. Juris Digital
Who They Are: Juris Digital is a comprehensive digital marketing agency for law firms, and content writing services are a key part of that equation. Recognized as a top legal SEO firm by Clutch, the agency can build an entire website—and provide both the content and marketing framework to make sure potential clients see it.
Key Features:
- Full-service digital marketing company with services including website design and development, SEO, paid search marketing, and content writing
- Completely insourced content writing to create a tighter loop within the agency and ensure greater quality control
Pros:
- All writers are either attorneys or have 2+ years of experience in the legal industry
- SEO optimization is an embedded part of the content marketing service, creating a higher chance of tangible positive outcomes
- Turnaround times are typically quick, with short content pieces often completed in 48 hours or less
Cons:
- Entirely project-based pricing can make it difficult to estimate the cost of working with Juris Digital
- Scalability can be difficult compared with more marketplace-based solutions due to the limited writer pool
Best For: Law firms looking not just for quality legal content, but for an entire digital marketing strategy into which the content they look for can neatly fit
4. Legal Content Writers
Who They Are: A dedicated law firm content service with 25 years of experience, Legal Content Writers openly charge more to guarantee high-quality work. Its pool of writers is entirely US-based and puts legal expertise first, though each of them also has a deep digital marketing and SEO background to get your content in front of your audience.
Key Features:
- Writing-only services that include every type of law firm content: web copy, blogs, long-form pieces, social media content, and press releases
- A US-based pool of nine writers that consists entirely of licensed and practicing attorneys who also happen to have an SEO background
Pros:
- Transparent pricing, with costs ranging between $10 and $100 per page of content
- High-quality writing in a variety of legal practice areas that, according to testimonials, often don’t require significant edits
- Content strategy and audience analysis services help not only produce content but also provide your roadmap for future content
Cons:
- Relatively limited scalability, with a maximum limit of about 20 pages or content pieces per week per client
- Inconsistent response time to some inquiries suggests a limited scope of taking on new clients
Best For: Law firms that are starting from scratch on their content and are willing to pay more to guarantee high-quality content.
5. Advantage Attorneys
Who They Are: Advantage Attorney specifically targets small law firms looking to grow their presence online, and its content marketing services are a key part of the equation.
Key Features:
- Subscription packages that cover all aspects of digital marketing, including social media, website design, Google Business Profile optimization, advertising, and content generation
- Content strategy and production services to set the stage for quality content, then use a legal writer provided by Advantage Attorney to produce it
Pros:
- White-glove digital marketing solution that can become a one-stop-shop for small law firms who don’t know where to start
- Transparent subscription pricing—though that pricing only considers the legal content as part of the larger package
- A broad range of legal practice expertise, including bankruptcy, civil litigation, criminal defense, estate planning, family law, immigration, personal real estate, and real estate law
Cons:
- No transparency about the nature or background of the writing team, inviting questions about quality control
- Services revolve primarily around web writing, limiting the scope of the writing available
Best For: Small law firms and lawyers with no marketing expertise who want to hand over control of all their digital efforts to an external partner
6. Goodman Lantern
Who They Are: Goodman Lantern describes itself as an “end-to-end content agency.” That means they’ll help businesses identify their brand voice and messaging, plan and create content that matches it, and then help track the success of that content and optimize it over time.
Key Features:
- A woman-owned business, with 80% women employees that prides itself in bringing diverse voices to the industries in which they produce content
- A broad range of clients on four continents that range from boutique law firms to large corporate legal departments
Pros:
- High level of search engine optimization that ensures you don’t just get high-quality content, but content that gets seen by your audience
- Direct connections to lead-generating services that ensure your blog posts, social media posts, web content, and whitepapers actively work to grow your legal business
Cons:
- No stated dedicated expertise or qualifications and no guarantee that the content creators have experience in the legal industry
- Goodman Lantern freely admits that most of its experience is in working with personal injury and family law attorneys
Best For: law firms just starting from scratch on your content and needing to establish their online presence, looking for general rather than niche legal content
7. Your Legal Content Writer
Who They Are: Forget the big dogs. If you want to work with an expert who will have personal accountability over the content they produce, give Your Legal Content Writer a shot. Brandon Richards and his small team of writing experts provide a feeling of personalization that is too often missing when working with big marketing agencies these days.
Key Features:
- AI-powered legal content with human editing that is designed for scale, enabling this small team to pump out high volumes of content for a wide range of law clients
- A primary focus on SEO, with all writing designed to make your law firm stand out online through localized, personalized, and keyword-optimized content
Pros:
- Brandon Richards and his team are trusted enough that they produce content for legal marketing agencies. That big agency you’re hiring? It might actually subcontract its writing to Your Legal Content Writer
- A good range of international clients expands the potential to hire this service beyond the United States
- Services include video script writing and podcast outlines, taking your legal content needs into the multimedia realm
Cons:
- Most content created originates with AI; while it is still fact-checked and edited, some law firms may avoid the service because of ethical concerns
- 10-day turnaround times are long compared to some other services on this list. Faster turnaround times are available but will cost you more
Best For: Small law firms on a shoestring budget. For example, Your Legal Content Writer offers a package of four monthly blog posts for $179/month, much lower than many of the services on this list
8. Digital Logic
Who They Are: In contrast to the service immediately preceding it, Digital Logic offers a massive number of services to a wide range of clients. It’s a full-service digital marketing agency for local and location-based businesses, offering anything from content writing to social media management, video production, digital advertising, SEO, and more.
Key Features:
- Legal content marketing services across nearly every practice area
- Content production includes blog posts, infographics, videos, ebooks, case studies, newsletters, and more
Pros:
- A broad range of services and high levels of experience in local content SEO promise high-quality writing
- Testimonials note that turnaround times tend to be fast, especially as part of larger content projects
Cons:
- With a firm this big, serving this many industries with this many marketing services, it may be easy for small law firms to get lost in the shuffle
- Anecdotally, costs may be relatively expensive compared to some of the other services and content providers covered in this guide
Best For: Larger law firms looking to crank out high volumes of content or in need of a partner for all their marketing needs beyond content
What to Look for in a Legal Content Provider
There’s a legal content provider for everyone—or, at least, every law firm and attorney in need of one. As you consider legal writing experts to work on your behalf, consider these criteria to maximize your chances of finding your ideal partner:
- Pricing and Affordability: Start with the obvious. Can you afford them? Keep different pricing models in mind, too; you may need to pay per word, per article, or sign up for a subscription that gets you a certain amount of content per month.
- Quality of Writing: Professional, precise, and engaging content is not optional for legal audiences. Look for the writers the service employs, focusing specifically on subject matter expertise.
- Turnaround Time: When you have strict deadlines, can your content partner deliver? Depending on the partner you’re looking for, you might get anywhere between 24 hours and multiple weeks. Sooner is better, as long as the quality doesn’t suffer.
- Customer Service: The first draft is typically not perfect. How does the provider handle revisions? Will you have a dedicated contact, and how can you communicate with them?
- Specializations: Legal expertise is good—legal expertise in your area is better. Providers that specifically mention your niche as part of their expertise? That’s the sweet spot.
- Client Reviews: Don’t take the provider’s word for it. Look at reviews and case studies to see their actual quality of work. You might even want to ask for some references you can reach out to for confirmation.
- Custom Content Options: We all like fast food sometimes. But for your legal content, fine dining is probably best. Providers that can adjust their content based on your branding and tone win out.
- SEO Optimization Services: If a content tree falls in the internet forest and nobody sees it, did anyone write it? SEO should go hand-in-hand with your content production. Keyword research, meta-tag creation, and on-page ranking expertise are an important part of the services you deserve.
- Scalability and Consistency: As you grow, can your content provider grow with you? Does their pricing change, and can they deliver ever more content on the same deadlines?
- Unique Selling Points:
Don’t be afraid to ask these questions. But you can go beyond them, too. If a content provider has a hidden or obvious superpower that isn’t covered by any of the above, it may still be the core (and valid) reason to go with them over their competition.
Find the Best Content Provider to Supercharge Your Legal Marketing
Legal content marketing is no place for half-measures. You need great content that follows the nuances and regulations of your niche at a price you can afford—but without taking forever. That’s tough to accomplish internally, and the right legal content service can help you get there.
The benefits when you get there, of course, have the potential to be massive. With regular high-quality content, you can move up the Google rankings, building credibility and awareness as you look to gain new waves of clients.
That’s why the time to bolster your online and client-facing presence with the help of a legal content writing service is now. And if you need guidance in the process, we’re here to help. Book a no-pressure call with Verblio to discuss how partnering with the right provider can transform your legal content into a strong competitive edge.
