Grammar is the cornerstone of effective communication. Great speakers and communicators employ proper grammar rules daily to convey a clear, powerful message. The absence of these rules implies a different tone altogether—often coming off as lazy, ignorant, or uneducated. Even the most interesting storyline becomes cringe-worthy when an author mistakenly uses “to” instead of “too”,…
Content marketing helps attract customers. That much is clear, considering the plethora of evidence showing its impact on lead generation and revenue. But you may not be aware of is just how much the same concept improves your customer base qualitatively, in addition to its quantitative impact. Don’t believe us? Consider these three ways content marketing creates better…
In case you hadn’t noticed, today is a Friday the 13th. Before you start knocking on wood, avoiding black cats and ladders, and crossing your fingers, take a second to think about what other superstitious beliefs you as a business owner/marketer may have about blogging that could be detrimental to growth.
So you just started creating content and thought, “Ok, I’m good.” Not really.
Can outsourced anything coexist with quality? Sure, but it really depends on whom you outsource to, and how well you manage the process.
Once every sometimes, I’ll write a post on a content strategy example of a company or site that I all but drool over. (Literally drooling, in the case of the subject matter last time — namely, Buzzfeed’s “Tasty”). from waitbutwhy.com This time, I’m highlighting a blog (company? site?) that I’ve admired from afar for quite some…