On Content Marketing

How to Create Content that Sells: Write Like a Human, Not Like a Robot

By Verblio / January 28, 2016 / 0 Comments

Last spring, CNN reported that the Associated Press published 5,000 automated news stories in one quarter. The articles were not written by people—they were based on algorithms fed with big data.

An End of the Anarchy in Marketing Technology?

By Verblio / January 27, 2016 / 0 Comments

News broke recently that Intuit off-loaded DemandForce.

The Evolution of Copywriting in the Content Marketing Era

By Verblio / January 25, 2016 / 1 Comment

With the rise of the internet now three decades in the making and the very nature of the written word changing with it, the nature of copywriting has obviously undergone changes of its own.

BlogMutt’s Weekly Fetch: Winter Storm Jonas Edition

By Verblio / January 22, 2016 / 0 Comments

    This weekly fetch bring you the best content we share, produce and write about across our social channels for you guys.        

Fake It ‘Til You Make It: How to Write a Blog Post About a Topic You Know Nothing About

By April Bohnert / January 21, 2016 / 0 Comments

As a freelance writer, there will inevitably come a time when you are faced with how to write a blog post you know nothing about. In fact, I’d venture to say there will be many times throughout your career when you will have to write about a topic you know nothing about.

How to Stop Procrastinating and Start Blogging: Answer These 5 Questions.

By Pat Armitage / January 20, 2016 / 0 Comments

If procrastinating on homework was the bane of your scholastic existence, it follows that procrastinating on blogging is the bane of your professional existence. How to stop procrastinating and start blogging isn’t easy. Our business exists because business blogging just doesn’t get done.