As a small business owner, you probably watch every penny you spend. You don’t want to waste any money by hiring help you don’t need. Instead, you hope to maximize your profit by taking on most responsibilities yourself. However, one small business tip you’ll hear from many experienced business owners is to learn how to delegate. It’s just as important to know what you can’t do as it is to know what you can.
You’ve probably heard that blogging is a crucial aspect of your marketing strategy, but keeping up with it is a grind for you. Here are some of the reasons you may want to delegate your blog writing.
- You don’t like to write, especially weekly. Why should you spend time writing if you don’t like to do it? You have plenty of other things that you enjoy doing, and aspects of your business that you’re more passionate about.
- You’re not good at writing. Not everyone is good at writing, and making yourself do it anyway can be frustrating and discouraging.
- Many others can write a blog much faster than you. While it might take you a few hours to write a quality blog, a professional writer could probably write several for you in the same amount of time.
- You would much rather use your time making money than blogging. You love advancing your business goals. You don’t love to blog. Why not hire someone else to do it for you? It just makes good business sense.
So, how can you start to delegate your blog?
- Start small. Start with one post at a time. Maybe try out a guest blogger or a content writing service. Go into it with an open mind — you don’t have to commit if it doesn’t work out.
- Slowly build your blog and see what works. If you sign up for a service like BlogMutt, you can build up a large volume of content so that you can schedule your posts in advance. Use that extra time to monitor which posts gain the most traction, and think creatively about new blog topics.
- Use your extra time to focus on what makes you happy. Once you start delegating your blog, you’ll find yourself with some extra time — and if you’re blogging more regularly, a lot of new leads. Take advantage of your extra time to advance your business goals, along with enjoying your social and family life.
We get it: sometimes it’s hard to let go. But delegating is an important step in any small business, and once you get some help, you might really start to see your business grow. Most people don’t like to write, finding it difficult and frustrating. If that’s the case for you, consider that one of our writers can whip a blog up rather quickly (and better). So take advantage of all the talent available out there, and focus on what you’re best at: running your business. We’re betting you’ll come up with some really productive ways to use all that extra time.
Contact us to delegate your blog writing needs.