We operate in a world of content marketing that is very gracious. Gracious but ultimately self-motivated.
In fact, that’s the basis upon which guest blogging was built. Marketers are willing to allow strangers they’ve never met from myriad companies prime opportunities to claim the blog’s own words and take a shot at providing value to their audience.
Admittedly, we at BlogMutt weren’t always in the guest blog hosting game. Of late, we’ve started to dabble, and I have to say, it’s refreshing from a blog editor’s perspective to have someone speaking with confidence on an area in which none of your in-house employees have expertise.
Our audience gets exposed to a wider swath of quality information, we have to write one less blog post, the guest poster gets more awareness to their brand…it works out pretty excellently for all parties involved if you do it mindfully and vet candidates properly.
Here are some quick hits on our blog for some concrete examples of what guest blogging can look like (both on our blog & on others we’ve guest blogged for before):
- How To Grow Your Digital Agency In 2017
- 5 Types Of Instagram Content That Really Rock
- Companies Are Telling The Wrong Story: We Forgot The Hero & It’s Killing Corporate Creativity
- How I Stay Motivated To Write: Tips For Content Marketing Inspiration
And as you probably have already guessed by now, this whole month is all about guest blogging and securing some opportunities for content outside your blog.
1. Find a guest blogging opportunity.
Guest blogging grows your authority with your network, builds partnerships with other businesses and influencers, captures the eyeballs of a wider audience, and link builds to increase your SEO footprint.
Need help getting started? Start with the KISSMetrics Ultimate Guide to Guest Blogging. This handy guide helps you sniff out opportunities that make sense with your keywords, craft the perfect pitch, and other best practices.
And keep in mind that you never know unless you ask. So don’t be afraid to get out there and start knocking on some blogs’ doors!
2. Publish your usual eight posts of the month.
These should be on autopilot by now.
3. Keep that list of blog post ideas healthy and add 10 more.
Here’s a helpful link to snag some great blog post ideas from Reddit.
We’ll see you back next month. Two more months and you’ll be off to the races yourself!
(Want a preview of the rest of the months? Or just a printable checklist to keep you honest? Download or print the full guide here.)