In the real estate world, the catch phrase is: location, location, location. But according to a recent post from Forbes, for businesses in every industry, the new catch phrase is: content, content, content. In 2015, two important aspects of doing business will be making your website accessible from mobile devices and content marketing to the extent that content itself could be considered a product, states Forbes writer John Rampton.
2014 research indicates that 60 percent of digital media time is spent on mobile devices, Rampton writes — an increase of 50 percent from one year earlier. It is predicted that 91 percent of all internet users will be mobile internet users within two years. What does this mean for you? It means that the majority of the people who find your website from now on will be finding it on a mobile device. It means that it’s high time your website became completely accessible and downright friendly for mobile devices. You may even want to consider an app to further enhance your customers’ user experience.
Rampton writes that not only are potential customers looking for a personal experience, they’re also judging your entire business on the first product you offer them. Often that product is your content. Content is no longer just words on a webpage. It’s the process by which that personal experience is delivered. It’s the ability for you to interact with your customers, inform them, customize their experience with you, and even to entertain them.
How do you do that? The Forbes article suggests a diverse marketing plan that includes the more traditional marketing techniques such as direct mail, as well as digital means including social media and blog content. If you’re looking to up your marketing game in 2015 with more content, we can help. Make the first experience a new customer has with your company a great experience. Contact us today to find out how.