It’s a content marketing world. Law firms are just living in it.
You might have heard about the importance of digital marketing as a way to elevate your personal injury law practice. According to one survey, more than one-third of potential clients start their search for an attorney online.
But here’s the problem: legal marketing is expensive. Whether you’re buying leads or digital ads, you can quickly outspend your marketing budget—if you even have one. That’s why getting organic traffic via search engine optimization, or SEO, is crucial.
SEO is a complex topic, but blogging is a core part of it. Write engaging content on topics (and keywords) your audience is actively looking for, and you can win the content game.
Writing a legal blog isn’t easy, though. You need a constant stream of ideas that lend themselves to engaging and insightful posts. That’s where we can help. Consider this your go-to guide for finding potential personal injury blog topics designed to attract and retain clients.
How to Decide on A Blog Topic for Your Law Firm
Personal injury law blog ideas can be tough to come up with, especially if you’re not a professional writer. A sensitive topic like a recent wrongful death case you successfully defended may not seem like a great choice to shamelessly publicize.
And yet, the world of possibilities is almost endless. Start with basic content ideas, which can help you find inspiration. Then, answer a few central questions:
- What is the core purpose of my blog? Am I trying to generate basic awareness or convert new clients?
- Are there specific areas of expertise within personal injury law that set my practice apart and are worth elaborating on?
- Are there opportunities to jump on the wave of a topic currently in the national (or local) discussion that might relate to my field?
- Can I use my blog to answer FAQs, frequent questions my audience might have?
- How can I humanize my practice and the daily life of a personal injury attorney?
Don’t worry; we’ll get more specific below. These questions are just supposed to get your wheels turning. Before you start writing on that blank page, it’s worth combing through other law and personal injury blogs for potential ideas.
Top Law Firm Blogs That Are Producing Great Content
Marketing works best with consistent inspiration. While you shouldn’t copy any part of a post directly from other blogs, it helps to follow some of the most engaging content sources in your industry to get an idea of how they do it.
- FindLaw Injured. A lawyer database that posts occasionally on personal injury topics. It’s a great example of how a blog can be used for answering basic legal questions.
- Above the Law. A great blog directed at lawyers, covering industry news but also setting itself apart with a broad range of topics and engaging writing style.
- Legal Desire. A beautifully designed blog that gathers insights from more than 300 law firms across the world. You’ll find topics ranging from industry news to basic legal topics such as a guide on gender-based violence.
- Kirkland & Ellis. The blog of a prestigious law firm that publishes case studies on its recent suits, as well as helpful information on in-the-news topics like COVID-19.
- ABA Journal. The flagship publication of the American Bar Association. It provides more insider information than consumer-based insights, but it still shines through its quality of writing and diversity of legal topics.
- Lawyers.com Personal Injury Blogs. A crowdsourced blogging database supplied by lawyers. Recent entries include advice on anything from car accidents to medical malpractice suits.
Of course, this is only a sampling of all the content available for inspiration. Still, it gives a great overview of the range of personal injury law blog topics available. So let’s dig into the meat of this guide: specific content ideas to help your online presence (and SEO) thrive.
25 Blog Post Ideas for Personal Injury Blogs
First, a note of caution: these are just ideas. While they all make sense for most personal injury law blogs, some may be more relevant to your specific practice and client base than others. With that said, time to dive in!
1. Give Basic Legal Advice on a Specific Personal Injury Topic
This is one of the most common types of posts found on legal blogs. Within your area of expertise, give your audience some basic legal advice on a specific problem. This could cover a range of topics:
- Motor vehicle accidents like truck accidents, auto accidents, or motorcycle accidents.
- Brain injuries and other traumatic injuries to your clients and their loved ones.
- Domestic violence and what you can do in terms of legal options.
The goal here is not to replace an in-person consultation, of course. It’s merely to provide a basic overview of a topic from a legal perspective and give potential clients next steps to follow.
2. Explain the Qualifications of a Personal Injury Lawyer
On your blog, you have an opportunity to go even more basic than covering specific legal topics. Many clients might wonder how a personal injury law firm differs from other fields of practice. Use a post or two to explain exactly what makes a lawyer in this specialty unique, including basic background information and real-life examples.
3. Help Your Audience Understand the Attorney-Client Relationship
This topic gets covered plenty in TV shows and other fiction, so everyone thinks they know what it means. But as a lawyer, you know that there are nuances to the attorney-client relationship.
Use your blog to explain those nuances. When does attorney-client privilege start? What does and doesn’t it cover? By writing about a topic many people think they know, you establish yourself as an authority and offer a valuable legal resource for potential clients.
4. Provide Safety Tips to Avoid Accidents
This tip might seem counterintuitive at first, but it can actually play a core role in client acquisition: leverage your blog to provide common safety tips for potential clients.
By following your safety tips (like always buckling up in the car or driving safely on a slippery road) your readers might avoid an accident and thus not need a lawyer at all. However, you will gain credibility by showing that you have your audience’s best interests at heart and position yourself as an expert in the process. Whenever they do need legal services, they’ll remember who earned their trust.
5. Provide a Legal Glossary
Think about it as legal terminology 101. In either a single post or spread out over multiple weeks, you can explain common terms that your clients will come across in their personal injury cases. That might include:
- Basic terms like defense and prosecution.
- More advanced terms like negligence, alternative dispute resolution, and discovery.
- Any other terms you’ve had to clarify for your clients in the past.
6. Go Into Your Local Community
Most personal injury law firms attract local clients. Those local clients, in turn, will expect information specifically related to their situation. That provides an opportunity for your blog by opening up the possibility of more targeted topics:
- The liabilities, risks, and safety mechanisms of nursing homes.
- Local construction updates and how they might affect your clients.
- Sporting events and the associated risks of injuries and liabilities.
The list goes on. Localizing your topic means not just attaching your name to the personal interests of your audience, but also optimizing your local SEO.
7. Explore Local Statistics About Injuries
Another opportunity for localization is to highlight the statistics your state and local government publish every year about the number of accidents and injuries over that time period. You can use this information in a variety of ways:
- Simply publicize the statistics for your audience’s awareness and safety.
- Compare the statistics to a prior year, or look for trends.
- Explain the reasons why these numbers might be going up or down.
8. Write About the Seasons (and Their Risks)
Every season brings different risks in different places. The slippery nature of roads in a cold northeastern winter contrasts with hurricane season in Florida. At the beginning of each season, write about potential hazards in your local area and the things to look out for to avoid accidents.
9. Highlight Resources for Injured Clients
Of course, even the best safety tips don’t always prevent accidents. Where should your audience turn when they’ve been adversely affected? Use your blog to highlight some common resources available to everyone:
- Local doctor’s offices or physical therapists
- Affordable healthcare options
- Any local places to apply for financial assistance
- Your contact information, should they need legal help
10. Help Your Clients File an Insurance Claim
Most consumers dread working with their insurance companies, which consistently rank among the least-trusted industries in the U.S. That provides an opening for any personal injury law firm to establish their credibility.
On your blog, walk your audience through the steps required to file an injury insurance claim. You can keep it general and insurance-agnostic, focusing on the types of information typically needed and the time an insurance claim usually takes.
11. Write a Tutorial on Filing a Personal Injury Claim
Let’s be honest: to anyone outside the legal profession, any type of legal procedure is intimidating. No matter the seriousness of a slip and fall accident or any other type of personal injury, they might not want to go to court.
Help make the process more understandable and ‘real’ through a tutorial on how to file a personal injury claim. Outline the individual steps they’ll need to take, including nuances on workers’ compensation and other related topics.
12. Explain Tort Laws in Your State
Tort laws, typically related to negligence and liability topics within personal injury cases, are not standard across the United States. They differ by states, making them difficult to explain to potential clients. But that also provides an opening for your blog.
It’s time to get specific. Use individual posts to break down the specific tort laws within your state of residence and expertise. Don’t be afraid to get in-depth, but remember to use common language that avoids jargon where possible.
13. Use Blog Posts to Explain the Burden of Proof
To someone who feels like they’ve been wronged, the burden of proof is not an easy concept to explain. Use your blog to help them understand exactly what it means, and how it applies to the various parts of the legal process. You can use it both to attract clients and as a resource for current ones.
14. Explain the Concept of Appeals
For serious injuries in particular, it’s important to understand that losing in court is not the end of the battle. Dedicate a post or two to explaining the appeals process as well as the steps to take (with your help if needed, of course) in order to appeal an unfavorable court ruling.
15. Explore Relevant Changes in Personal Injury Law
Within your law firm, you likely follow personal injury law closely. Should any nuances of it change, through either litigation or legislation, write about it. Share your thoughts on what it means for potential clients, and how it could affect future claims.
16. Cover Local Decisions of Interest
Closely related to the previous point, this topic goes more specifically into court cases that have recently been decided within the personal injury field in your area. The outcome of cases is public record, so don’t be afraid to take a decision and translate it into layman’s terms. You can even discuss how it may or may not set a precedent or provide guidance for future cases.
17. Connect Personal Injury Law to COVID and Other Current Events
Especially in the current environment, writing about COVID on your blog is almost impossible to avoid. The pandemic has affected all of our lives in many ways, with personal injury law being just one of them. This post by the National Law Review is a great example of how to take a sensitive subject and explain its legal implications to your core audience.
18. Debunk Some Common Legal Myths
As everyone in the legal industry knows, myths fly among the uninitiated. The general public gets many of its perceptions about the law from pop culture and media, which is often incomplete and sometimes incorrect altogether.
Your blog is an opportunity to change that. Use it to debunk all types of legal myths:
- Whether or not dog bites are worth suing over.
- What validates and invalidates a traffic ticket.
- Premises liability, and how it affects your life and property.
The list goes on. Anytime you see a myth or half-truth perpetuated within your area of expertise, think about how you could myth-bust it on your blog.
19. Share Information About Product Recalls and Other Alerts
Product liability is a complex field in which only some personal injury lawyers specialize. If you are one of those, however, it offers a great opportunity for content on your website.
Manufacturers regularly issue product recalls and other related alerts to consumers. You can use your blog to both break down what a recall means in general, and to analyze specific recalls that might affect a large percentage of your audience.
20. Explain a Recent Case You’ve Worked on
In addition to covering local related cases, you can go in-depth on a case study for one of your own. Personal injury cases, in particular, allow for plenty of nuances that you can break down to your audience.
The general rules of writing a case study apply here. Be sure to get permission from and work with the client whose case it is, and avoid including any sensitive information. With these stipulations, this insider view of a personal injury case can go a long way toward reassuring and informing potential clients.
21. Explain Your Legal Strategy
In contrast to the specifics of a case study, you can also get more general. Provide an overview of your legal strategy, explaining to potential clients how you operate in court and how you work with both parties in question. That strategy, and the willingness to be transparent about it, could be what distinguishes your personal injury law firm from others vying for your audience.
22. Share Testimonials and Reviews from Past Clients
Your blog needs to be informative and engaging, but that doesn’t mean you can’t indulge in a bit of bragging every now and then. If you’ve won cases for a particularly happy client, share their in-depth testimonial in this space. You can even opt for an interview approach that provides the client’s perspective on what it’s like to work with you.
23. Pull Back the Curtains on Your Team
Chances are that every member of your law firm already has an introduction on your About page. But, to build credibility and personality, you can go further. Use your blog for a behind-the-scenes view of the team that helps your clients.
That might come in the form of a Q&A about anything from their work history to their personal hobbies, or a simple profile of each. Space them out over a few weeks and months to maximize their effectiveness.
24. Answer Common Questions from Your Clients
If you’ve practiced personal injury law for a while, chances are you have come across the same types of questions every time you begin advising a client. Use those common questions for inspiration as you think about potential blog topics. They might include many of the topics covered in this guide, but could also go beyond.
25. Explain What’s Included in a Free Consultation
Finally, you can use your blog to explain what is likely your best lead magnet, if you offer it: the free consultation. Explain the help they can expect, how long it will take, and who they’ll likely talk with. Provide a good idea of next steps, and where the client goes from there.
This topic is also a perfect opportunity to integrate a call to action to your contact form to request that consultation. You’re providing value while driving new leads, making it a perfect match for your content marketing efforts.
Bridging the Gap: From Personal Injury Blog Topics to Great Content
With these 25 topic ideas, you should have plenty of headlines to start filling your personal injury lawyer blog. But of course, it’s about more than just headlines. Everything about your online presence has to be right.
Yes, that means spending some time on your law firm blog design. More importantly, though, it means making sure that the content within those topics is relevant and engaging enough to compel potential clients to provide that all-important contact information you can leverage for further communications, whether via a phone call, text message, or email.
You can start by building a content calendar. The real work comes, though, when you start putting those topics into action.
That step can take time. The average blog post takes a few hours to write. You might not have that time if you’re busy running the law firm and helping your clients with their personal injury woes.
Fortunately, you’re not on your own. Verblio’s Legal Content and Blog Writing services might just be what you need. Our 70+ legal writers, all with years of industry experience, can write on a wide range of practice areas, including personal injury.
Let’s partner. We can help you leverage the benefits of legal blogging and content marketing without neglecting your business or clients.