Which tools and services do you utilize to help run your small business? Social media is a tool that you probably already use, and blogging is becoming increasingly popular. You may want to think of adding PPC (Pay-Per-Click) marketing to your small business tool belt. PPC marketing has the potential to expand a business immensely by contributing to massive increases in both sales and social media followers.
PPC is a type of online search engine marketing. PPC search engines allow advertisers to display their ads on search engine pages. If a customer clicks on an advertiser’s ad, then the advertiser pays the PPC search engine for the click. It’s up to the advertiser to monetize that click so that their money doesn’t go to waste. Should you choose to do this, you’ll advertise your business by bidding on relevant keywords. Interested customers will then click your ads and be taken to your business site. Here are some of the most popular venues for PPC marketing:
Google Adwords is the biggest PPC search engine available. They have the most leverage traffic-wise, but they are also the most expensive. Adwords is very strict in website and and writing policies, so it is usually not recommended for newbies just beginning to venture into PPC.
Bing/Yahoo is an approachable network for beginners that uses a lot of similar methods and interfaces that Google does. It can be utilized as a good training network with a decent level of high converting traffic. Bing can be used as a segue for getting into Adwords.
7search is a cheap network, with clicks costing $0.01 at the lowest. It is sometimes recommended for beginners because of the lack of regulations on ads and websites. It’s also very easy to try something on 7search without a huge investment, since the minimum deposit is only $25. The downside is that because it’s a second-tier network, the quality of traffic is very poor. You will need to blacklist bad subids that don’t convert for your site or offer.
Search engine marketing is an excellent tool to give small businesses a boost in sales, traffic, and customers. If you want to learn more about other tools to grow your business, like social media or blogging, don’t hesitate to contact us. We’d be happy to hear from you!