Everywhere you look online, you can find small business tips designed to help increase your business. Blogging, the right website content, and email marketing campaigns are all examples of inbound-marketing techniques that are recommended. However, those strategies are not the entire story: you also have to put yourself in front of the right people.
Trade shows are an excellent addition to your inbound-marketing campaign. Trade shows allow you to get the word out about your business by enticing visitors with attractive and informative displays, samples, and demonstrations that are both relevant and interesting. Here are seven ways to make sure that your trade-show booth design stands out from the crowd and accomplishes your marketing goals.
- Plan Well In Advance. Planning your trade-show booth should not be left for the last minute. It should begin several months to a year before an upcoming show. Many times, trade-show booth space fills up quickly, so reserving a spot in advance is the only way to be sure that you will have the opportunity to participate. This is especially true for prime locations on the trade-show floor.
- Determine Your Goals . Every marketing campaign should drive your business closer to specific goals, and trade shows are no exception. As with other forms of inbound marketing, trade shows are a great way to generate high-quality leads, increase brand awareness, and, of course increase sales. However, there must be metrics in place that can measure the effectiveness of the event and determine if the ROI is adequate.
- Make It Modern. One of the best ways to attract attention to your booth is by incorporating bold colors and clean lines that emphasize the brand rather than the booth. Straight-line architecture, interesting floor coverings, creative lighting, and modern furnishings are trending this year. Creating a space that is inviting and comfortable for attendees and booth employees is of the utmost importance.
- Incorporate Technology. There will be many other booths at the trade show. In order to stand out, you need a gimmick of some sort. Engaging visitors with touch-screen video walls or tables are all great ways to encourage further conversations. Also consider RFID, NFC, or other form of sensing technology to transmit information to visitors as they get close to your booth.
- Engage The Senses. You may think that you’ll engage visitors with video and touch-screen devices, but that’s only part of the equation. You must engage them on every level possible. That means incorporating music or other audio elements into your booth. Don’t forget the sense of smell! Offer up some popcorn, fresh-brewed coffee, freshly baked cookies, or some other snack to attract people.
- Give Something Useful. Long-lasting things make the best give-away items when branded with your name, logo, and contact information. Things like water bottles, coffee mugs — especially travel mugs — will be used all the time, reinforcing your branding every time they’re used. Other good ideas are ink pens, a bag to carry swag in, or a USB memory stick.
- Include A Call To Action. It’s all well and good to tell people about your products, services, and company philosophy, but without a succinct call to action, it’s possible that none of this will make any difference. Everything that you use to attract visitors to your booth should have the end result of having that person take some action. Ask for a business card, or have the visitor fill out a questionnaire in order to receive a free ebook, white paper, or access to a members-only section of your website.
By incorporating these seven tips, you will generate more leads through trade shows, one of the most common forms of inbound marketing. The idea is simple: capture potential customers’ attention, give them something useful, and get their contact information.
To find out more about combining inbound marketing with your trade-show efforts, contact us. Our experienced blog writers understand how to help you attract the attention that your business needs to be competitive.