Mobile marketing is on the move.
A recent study indicates that 96 percent of marketers currently use or plan to incorporate mobile marketing into their marketing programs. Additionally, 85 percent of them will increase their mobile budget, while 21 percent feel their mobile marketing efforts, so far, have been successful.
Everyday more and more people reach for a mobile device. In fact, research shows that at the end of 2011, there were six billion mobile subscriptions. That is the equivalent of 87 percent of the world’s population.
Mobile marketing is an amazing small business tool to gain a competitive advantage. In fact, many marketers actively pursue mobile marketing programs with the goals of:
- Reaching unique audiences (85%)
- Delivering content on the go (80%)
- Knowing the customer’s location (78%)
As the expectations of consumers grow, integrating mobile marketing campaigns into your marketing mix becomes even more advantageous and necessary. It’s a matter of understanding that mobile marketing for your small business can:
- Enable conversations between you and your customers in order to obtain feedback – both positive and negative
- Make shopping easier for your customers by providing immediate access to data
- Help promote your brand
Small business owners who spend their monthly marketing budget on efforts like email marketing campaigns, print advertising and directory listings can use mobile marketing to intensify their current practices and generate leads, increase customer loyalty, and communicate their brand.
Make sure your mobile marketing program is on the move in 2013 by:
- Identifying what your target market wants
- Developing goals to meet your customer’s needs
- Evaluating your mobile marketing options
- Marketing your campaign via social media
- Tracking the results to make adjustments
It’s time for businesses of all sizes to understand the significance that customer’s choices have on the marketing choices they make as a company. Mobile marketing allows small businesses to meet the rising demand for fast, reliable service.
Editor’s note: This is a great example post with relevant and actionable content by a BlogMutt writer. Reading it I think I need to work on BlogMutt’s mobile strategy, which to date has scarcely existed. Mobile is just one tool in the toolbox, and another crucial one for desktop or mobile success is rich, unique content- and that’s where BlogMutt can help!