A successful content marketing strategy begins with great content, and great content begins with interesting topic ideas that resonate with your target audience.
But, many businesses struggle to come up with ideas for fresh blog topics and maintain a regular publishing schedule as a result. In fact, some might even say that it’s one of the biggest content marketing challenges of 2016.
The hard truth is that a breakdown in content creation can negatively impact traffic, customer engagement, lead generation, and ultimately, sales for your business. Creating content that aims to solve the problems of your market is a key ingredient to driving quality traffic to your site and generating qualified leads. It’s also important that your content is shared on a consistent basis to increase your brand’s exposure and credibility.
The good news is that there are a plethora of blog ideas readily available to you that directly relate to your audience. You see, with blog topic generator tools and customer outreach, new and exciting places to look for fresh blog topics are all within your grasp. The key is leveraging these resources so you always have new topics to explore.
Here are seven interesting places to look to when you need a boost of creativity for your next blog post.
This highly useful app (though not free) is perfect for finding content ideas relatable to your audience, while giving your brand a competitive edge. ContentIdeator Pro provides a list of popular posts, based on your keyword, that are actually receiving shares and likes on social media sites. You can view up to a whopping 90 pages of topics according to your search. It also helps you come up with intriguing headlines for your next post and tracks questions that your target audience is asking.
With this tool, you’ll be able to gauge which topics are engaging your target market, so you can focus your marketing efforts more on that type of content, helping to boost follower engagement.
This tool helps you easily come up with a week’s worth of blog topics, generated by simply inserting three keywords related to your industry and clicking “Give me blog topics.” It is extremely simple (not to mention free!) to use and will provide you with a good list of related topics to stimulate your creative juices.
Once your five topics appear, be sure to schedule it in your editorial calendar.
3. Trending Hashtags
We can all agree that there are thousands—if not millions—of conversations going on at any given time on social media, and many of them are specific to your niche. As such, the world of social media is a treasure trove of potential ideas for your next blog post.
To find topics related to your industry, go to each of your social media channels and perform a search for relevant hashtags. Follow these hashtags and read through what that audience is saying and sharing. This is often one of the greatest indicators of what your readers (and potential customers) are interested in and engaging with.
You can also write about more general trending topics, which is a great way to create a spike in your blog traffic. Google Trends, Feedly, and the Facebook Trending Topics section are great resources for discovering what’s hot—and what’s not. The key is to tie the trending topic with a brand-relevant message so it resonates with your audience.
4. Your Email List
Retrieving ideas directly from your leads list is a strategic way to create content that speaks to the heart of your market. Your email list is perhaps one of the best places to seek fresh blog topics because a) people love to give their opinion and b) the type people on your email list are, presumably, the type of people you want to attract with your blog. By asking them what they want to see, you gain precious insight into the kinds of quality content that engage your audience. In other words, you’re giving the people what they want, and they will love you for it.
Send out a short survey asking your email list which topics they’d like to see more of on your blog. You can also ask what their top three problems are related to your niche to obtain even more content ideas.
5. Your Customers’ FAQs
When you’re consulting or conversing with clients, what are the most frequently asked questions that you find yourself answering over and over…and over again? These are golden blog topics that should be given special attention in your content. Consider creating a blog post for each of your FAQs to increase visibility and traffic opportunities. You can later build a help page where you can list the questions and link to each post for the answers. Share this with your list to add value and build your brand’s credibility.
Your customers will always have questions. Use note-taking tools like Evernote to document these inquiries or record them on a running ‘ideas’ tab on your editorial calendar so you can later retrieve them for future blog content.
6. Your Buzzing Social Media Networks
Another great place to look for new blog topics is your vibrant social network. Engage your social media followers to help you generate blog topic ideas. This a killer strategy because you’re creating better connections with your followers, fostering relationships, and producing content that’s directly targeted toward your audience. This is a winning formula that will enhance your overall inbound marketing strategy.
Here are some ideas for how you can use your most active social media channels to conjure up quality blog topic ideas:
- Live-streaming video: Use platforms like Periscope or Facebook live to host a Q&A session with your followers. Use these inquiries as content ideas.
- Curate list posts: Share a post on Facebook or send a tweet asking your fans and followers to help you make a list about a specific subject related to your niche. Convert these responses into a list blog post then share it on your social media sites, giving credit to your contributors. You could even tag them (with permission) to further boost engagement and maximize exposure.
- Target pain points: Simply ask your followers the most common problems they are experiencing and blog about each one. Use a visual to generate more responsiveness.
7. Old Blog Content
Revert back to your value-rich published content that generated high volumes of traffic, and use one of your major subheadings to create a new, extended blog post on that specific topic. You can actually produce fresh blog content from each of the sections and share them daily throughout the week as a series.
This is one way to repurpose your old content; by taking one piece of content and creating multiple forms of content to distribute over several marketing channels. It’s an effective way to reach even wider audiences online and increase brand exposure.
Coming up with new blog topics is a common challenge for businesses, but it doesn’t have to be yours. By leveraging these places to look for fresh blog topics for your content marketing strategy, you will never run out of content to share with your audience. Use them to your advantage, and experience a boost in your traffic, engagement, and conversions.