Welp, we’ve done it. We’re dipping our toe in the tumultuous, awkward waters of Snapchat. It came up during our monthly blog meeting and we all got really excited to take it for a spin.
But there’s a method to our madness.
You can follow us at: blogmutt
Or, if you’re really savvy, you can add us via Snapchat with the image above.
Why did we join Snapchat?
Snapchat is becoming impossible to ignore
Despite being one of the biggest Twitter apologists out there, even I’m enamored with the growth and prospects of Snapchat. Snapchat has outgrown Twitter and has become the fastest-growing social network alive today. We’ve put a ton of work in growing our reach on Twitter and Facebook that Snapchat seems like the next logical progression in challenging ourselves and repurposing the blog content we’ve created here.
Reinvention is a good thing
I was reading “The Ballad of Keith and Mick” in Vanity Fair and this jumped out at me:
Brands, like bands, have to reinvent themselves. To cling to legacy platforms, like Twitter, isn’t the mark of a progressive company.
The media landscape is shifting
Marketing and media continue to change. That’s such a tired, clichéd line, but it’s true. If we don’t change too, we’re going to lose relevancy. Even that word, relevant, makes me cringe.
But BlogMutt, at its core, wants to continue to trying new things. We do it with our service, and we do it with our marketing. It’s why we launched a new site, new blog, added marketing automation, and put a ton of work into growing our social reach.
Snapchat, like any new product we launch, could be a total bust. But to have not tried it at all? That’s just not in our DNA.
Video is here and people’s content conusmption habits change
The blog is not dead. Don’t worry. But repurposing your blog content into other mediums is critical.
Guess what: 60% of articles people share aren’t even read…BY THE PEOPLE WHO SHARE IT!
Between April and November 2015 daily video views on Facebook doubled from 4 billion to 8 billion views.
And finally, some people are visual learners. It’s as simple as that. And to cater to just readers via text is short-sighted (heh, no pun intended).
To stand idly by, ignoring these statistics, is insane.
Snapchat is a cost-effective foray into video marketing for us
We don’t have a production studio. Hell, we don’t even have a videographer on staff. Snapchat is a quick and easy way to produce video content that will hopefully inform and add variety to the stuff we share.
The beauty of Snapchat is that it’s democratized video in a way where consumers don’t need highly produced pieces from brands to be engaged. Consumers as a whole value authenticity over gussied-up production. In fact, I’m skeptical of overly decorated marketing pieces—it’s as if the company’s trying to hide something.
Better to have tried and failed than to never have tried at all
There are brands out there struggling to figure out Snapchat. Just like there are brands out there trying to figure out blogging and content strategy. But God love them for trying. It says more about the company trying it out than a company not trying it at all (especially if it fits within an overall strategy).
What will we Snap?
When you consider everything mentioned above, we are going to make Snapchat videos that highlight our daily blog posts. The truth is, as much as we blog, not everyone in our company reads the blog. They should! We all promise to when we meet for our monthly blog meeting, but work gets in the way. And reading a blog is an investment of time that many people don’t have.
We write GREAT stuff. In general, there’s a lot of great stuff to read everywhere. My reading list grows every day. I can’t get to it all.
The most noteworthy takeaways from our blogs
Snapchat will hopefully give you an opportunity to hear the most salient points from each blog post we write–from the blog writer. If you don’t have the time to read a blog post, perhaps you have time to get a couple key takeaways that will make your content marketing smarter and more informed.
When we launched our new blog, one of the big things we wanted to do was personalize our brand more. One of the best things about BlogMutt is the people and the culture. It’s true! That’s why we added author bios and author pictures. But now, with video, you can actually see and hear from our team.
We’ll try out new things
That’s the other fun part of this experiment. We don’t know what we’ll snap. We have our original goal, which is to share our best takeaways from each blog post in video form, but it may grow from there. The unknown is the most exciting part.
If you don’t have Snapchat or don’t want to join Snapchat, don’t worry
Hey, I get it. Too many channels, too little time. That’s okay. We’re going to repost our Snapchat videos on Facebook and Twitter so that you can watch them without having to join Snapchat. If you decide to join later, great, we’ll be there for you.
Facebook continues to evolve and embrace more video. We’ve always wanted to do more video, and Facebook’s evolution toward more video forces our hand. For every “this is the end of the written word” column there’s a countervailing “the written word is not dead” take. Who knows where it goes…can’t we do both?
And besides, the blog content we write serves as the foundation for our video content. Without a blog post, we don’t have a video.
How the heck do I use Snapchat?
I didn’t want to turn this into a Snapchat tutorial as there are countless resources out there:
That should help you get a good start.
Wish us luck and please send your feedback, we’d love your thoughts on this experiment.