Whether the purpose of your blog is to increase brand recognition or to make your voice heard, your writing investment won’t return or gain much traction without an audience. You must address the question of how to get your blog noticed, by search engines and human readers alike. As powerful as the written word is, when it comes…
It’s Monday morning, and you’re confidently making your to-do list, zipping through emails, and contemplating how much you’re going to get done this week. You’re an unstoppable productivity machine! Then suddenly it’s Thursday afternoon, and someone has sent a Donald Trump+Game of Thrones mashup video to everyone in the office, and after you’re done lauging about that, you…
This week’s all about what’s hot, BlogMutt and out. (We hear that Hansel is so hot right now.) We’ve got a big announcement straight off the presses and loads more to bring you up to speed on. To view our round-up in its original form, you can also view it on Storify.
High-quality blog posts are an essential part of any inbound marketing plan, but too many people don’t know how to recognize good content when they see it. There’s no perfect criteria for determining what constitutes good content. However, answering these five questions when assessing content will put you on the right path to good content…
Keywords still matter. And understanding how to do keyword research is as important as writing a blog post. This is the first post in a series about how to do keyword research for your blog with a keyword planner. The free, granddaddy keyword tool of them all is Google Adwords’ Keyword Planner. Sure, there are…
Creating and maintaining a business blog is a lot of work, but it’s a lot of work that should, theoretically, result in some pretty worthwhile rewards. No doubt, you’ve read or heard about all the important benefits a blog can have for a business. From increased web traffic to better click-through rates, increased brand awareness…