By Lisa Mason One of the most important things you can ever learn about managing your social media is being authentic. Your brand’s voice is one of the most powerful tools you have for creating a trustworthy presence in the industry today.
“Hey… you…” We’ve all been there. The fumbling trail-off “hey… you…” at a networking event. You just can’t remember that guy’s name. He looks so familiar. You might even still remember he has a dog named Mustard and lives twenty minutes from your childhood home. The worst part is, you’re not fooling anyone….
You are looking for ideas for blogging for a hospital, and we’re here to help. A hospital deals with crucial health matters daily. You may have patients who have terminal or otherwise serious conditions, such as cancer, heart disease, and diabetes. They, and their relatives, may look to your blog for encouragement, so likability is…
The time is right for sellers. According to the National Association of Realtors, sales have continued to increase compared to prior years for the last six months straight. Combined with the fact that inventories are low, the time is perfect for undecided sellers to list their homes. If you are a realtor, you are probably…
Native advertising and sponsored content are confusing terms and often used incorrectly. Today, we try to make sense of both advertising mediums, include examples, and the controversy around them.
This is the second blog post in our series on “How To Measure Blog Success.” Read our first post, “How To Measure Blog Success with Google Analytics.” Do you have a question about blogging that we should answer? Send us a Tweet or shoot us a note and we’ll answer it as best we can.